Email Marketing Manager
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 4+ years
- Category
- Marketing
- Posted
Skills
Must have
- Retention revenue, repeat purchase rate, purchase frequency, CLV, and loyalty engagement improve against agreed targets.
- Email, SMS, and Pushly/web push increase opt-ins, engagement, conversion, and revenue contribution.
- Lifecycle and loyalty journeys improve progression from first purchase to repeat and loyal customer behavior.
- GA4, NetSuite, Klaviyo, Pushly, and customer data consistently guide targeting, testing, personalization, loyalty, and investment decisions.
- Customer segments, lookalike-style cohorts, personalization triggers, and loyalty use cases are launched, measured, and optimized regularly.
- Weekly business reviews clearly show performance vs. targets, key learnings, risks, opportunities, and next actions.
Nice to have
- DTC eCommerce, automotive, powersports, or aftermarket parts experience.
- Experience supporting CDP implementation, loyalty programs, personalization, or advanced segmentation.
- Basic HTML/CSS knowledge for email troubleshooting and template QA.
Full description
SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.
Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.
Job Summary
This is a high-impact opportunity to build SuperATV’s retention engine across email, SMS, Pushly/web push, loyalty, segmentation, personalization, and lifecycle automation. The Retention (or Lifecycle) Marketing Manager will use customer data, platform insights, and testing to turn first-time buyers into repeat, loyal customers while partnering closely with eCommerce, Web Operations, merchandising, creative, analytics, and technology teams. The ideal candidate is hands-on, data-driven, current on retention tactics, and confident using tools such as Klaviyo, Pushly, GA4, NetSuite, CDP, and customer data platforms to make smarter marketing decisions.
This is an onsite role that requires in-office work to be done at our Madison, IN site
Primary Duties
Lifecycle, Retention & Customer Growth
- Own retention strategy across email, SMS, Pushly/web push, lifecycle automation, personalization, CDP/customer data activation, and loyalty journeys.
- Build and optimize welcome, abandon, post-purchase, win-back, reactivation, cross-sell, loyalty, and customer education programs.
- Develop/refine segments and new owned-channel cohorts using purchase history, CLV, loyalty status, vehicle ownership, product interest, lifecycle stage, engagement, and customer value.
- Identify lookalike-style customer groups and next-best audiences from first-party data for outreach through email, SMS, Pushly/web push, loyalty, and personalization.
- Manage campaign planning, QA, deployment, reporting, list health, deliverability, contact frequency, and compliance.
Testing, Analytics & Optimization
- Own a test-and-learn roadmap across creative, offers, cadence, segmentation, loyalty, Pushly prompts, triggers, journey logic, and personalization.