Email Marketing Specialist
- Compensation
- Not disclosed
- Location
- TEANECK, New Jersey
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelors degree required
- 5+ years of experience in email marketing and marketing automation, including hands-on experience with HubSpot.
- Strong knowledge of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting.
- Experience building drip campaigns, automated nurture programs, and conditional branching workflows.
- Understanding of email deliverability, contact database hygiene, and email marketing compliance best practices.
- Experience with A/B testing, reporting, and performance optimization.
- Experience coordinating multiple marketing projects simultaneously using project management tools (e.g., Asana, Monday.com, or Smartsheet).
- Excellent organizational skills and attention to detail, with the ability to manage competing priorities and deadlines.
- Strong communication skills and comfort following up with stakeholders across the team.
- Ability to work independently while collaborating closely with marketing, content, design, and other stakeholders.
- HubSpot certifications are a plus. Basic HTML/CSS for email is a plus.
Full description
**Email Marketing Specialist
Position type:** Full time; exempt
Location: Remote
Made4net is a leading provider of supply chain execution software solutions. Our innovative technology helps businesses optimize their supply chain operations, increase efficiency, and improve overall productivity. With a global presence and a commitment to excellence, Made4net is at the forefront of the industry, serving a diverse range of clients across various sectors.
**Purpose of the Job:
The Email Marketing Specialist is a hybrid role with two core areas of responsibility:
- Email marketing and automation. Own the hands-on execution, management, and optimization of Made4net’s email marketing and marketing automation programs in HubSpot.
- Marketing project coordination. Coordinate projects across the Marketing department, keeping timelines, deliverables, and stakeholders on track.
On the email side, this individual will manage email campaigns, automated nurture and drip programs, workflows, segmentation, forms, lists, testing, deliverability, database health, and performance reporting in HubSpot. They will use approved messaging and creative asset while owning the technical build, quality assurance, deployment, and ongoing optimization of every send.
On the project side, this individual will coordinate assigned marketing projects and initiatives across the department, working closely with the respective project owners to track timelines, deliverables, dependencies, and progress.
The role splits approximately 70% email marketing and 30% project coordination. It is ideal for an experienced, highly organized, self-sufficient marketer who enjoys hands-on execution and is comfortable switching between technical platform work and cross-team coordination.
Core Duties and Responsibilities:
- Email Marketing Execution & Automation (HubSpot)
- Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists.
- Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows.
- Build polished, responsive emails using approved content and creative assets.
- Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead nurturing sequences.
- Execute A/B tests across subject lines, email content, CTAs, audiences, and send times.
- Maintain email database health, including list hygiene, suppression lists, and contact data quality relevant to email marketing.
- Ensure email marketing compliance (e.g., CAN-SPAM, GDPR) and best practices for deliverability.