EMEA Regional Events Field Marketing Lead
- Compensation
- Not disclosed
- Location
- Zurich
- Work setup
- Hybrid
- Seniority
- Lead
- Employment
- Not specified
- Experience
- 7+ years
- Category
- Marketing
- Posted
Skills
Must have
- 7+ years in field marketing, event marketing, or demand generation roles, with direct ownership of event strategy and execution in a high growth start up environment
- Track record of running high-impact events and conferences from planning through pipeline delivery, with a scrappy DIY culture.
- Comfortable owning budget, ROI reporting, and vendor negotiation independently.
- Experience marketing to technical or engineering audiences.
- Strong project management skills with the ability to run multiple concurrent events across countries and time zones.
- Ability to travel up to 50% across Europe.
Nice to have
- Experience marketing into robotics, autonomous systems, automotive, drones, industrial automation, or federal technologies.
- Fluency in a second European language in addition to English.
- Experience building a European field marketing
- Experience working closely with sales in a B2B, enterprise, or deep-tech sales motion. GNSS experience appreciated but not required.
Full description
About Us
Point One Navigation is building the future of precise location. Our mission is to deliver a unified location platform that enables autonomy, safety, and efficiency across industries from robotics to transportation. We are a high-performance, high-collaboration team that thrives on solving complex problems, moving fast, and delivering impact.
Role Outcome
We are seeking a European Events Field Marketing Lead to own the strategy, planning, and execution of events and programs that builds Point One's presence, pipeline, and aligns with our brand across the region. This is a hands-on, execution-first role combining regional market insight, program management discipline, and hustle.
You will work directly with Marketing, Sales, Product, and Customer Success to identify the highest-leverage events, conferences, and customer gatherings across Europe, then run each one end to end — from strategy and budget through booth design, booth experience, speaker placement, and post-event pipeline handoff. You will serve as the region's on-the-ground marketing owner, translating market knowledge into a calendar of events that generates qualified pipeline and reinforces Point One as the category leader in precise location.
The ultimate outcome of this role is a European field program that reliably converts marketing spend into qualified pipeline and secondarily supports brand visibility, and customer engagement — planned and executed with minimal oversight.
Success in this role is measured by volume and quality of pipeline generated from events (virtual and in person). Events, sponsorships, and field activity with prospects, customers or partners are the means to achieve these results, not the end in themselves.
Immediate Areas of FocusEvent Strategy & Calendar Ownership
- Own the European event calendar — identify, prioritize, and select the conferences, trade shows, and customer events that best support pipeline and brand goals.
- Build the business case for each event: audience fit, expected pipeline, cost, and ROI — and defend that case against a limited budget.
- Continuously evaluate the regional event landscape and reallocate investment toward what's working.
End-to-End Logistics & Operational Execution
- Run every logistical element of an event — booth and sponsorship design, shipping, staffing, collateral, signage, and on-site coordination — while in alignment with centralized dedicated events, brand, and product teams.
- Coordinate speaking opportunities, demos, and customer meetings on-site to maximize the value of each event.
- Manage vendors, venues, and local partners across multiple European countries and languages.