Enterprise Director, CPG (Beauty & VMS) - Marketplace Partnership
- Compensation
- $150K–$180K
- Location
- United States, US
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 7+ years
- Category
- Not specified
- Posted
Skills
Must have
- 7+ years in growth strategy, marketing strategy, or analytics, much of it leading omnichannel work for enterprise CPG brands. Beauty and/or VMS experience is strongly preferred.
- Experience as the strategic leader on enterprise CPG brands, with a clear view of how retail, pricing, brand building, and advertising work together to drive growth.
- Experience setting real budgets with MER targets, marketing mix models, and lift tests, and knowing which assumptions to question.
- An analytical mind that finds the insight that matters in messy data and presents it so leadership acts.
- Ownership of revenue targets for a client portfolio or brand P&L, with a record of growing both.
- Experience building teams and leading other managers.
- A bachelor's degree or equivalent experience.
Full description
Front Row isn't a traditional agency. We're a connected growth engine, combining strategy, creative, media, and Amazon performance to scale beauty, wellness, and consumer brands. Our difference is in what we connect, and the results it drives: faster growth, stronger conversion, and full-funnel efficiency across every platform.
Born from the unification of five commerce-first agencies, Front Row's Amazon Marketplace Growth division operates at the intersection of brand and performance to help emerging and established brands scale strategically on Amazon.
About Front Row Amazon Marketplace Growth
Front Row's Amazon Marketplace Growth division is purpose-built to help brands scale profitably and strategically on Amazon. We support every stage of the Amazon journey, from early-stage channel entry to enterprise-level expansion, through a connected service model that spans 3P Management, 1P Management, and 3P Distribution.
What sets us apart is our ability to match business models to business moments across a brand's Amazon lifecycle. Whether we're helping a brand take control of its presence through 3P Management, streamline vendor operations via 1P, or unlocking new revenue through our owned retail Distribution model, we operate with agility, transparency, and a relentless focus on performance.
Our team blends deep Amazon fluency with category-specific expertise across Beauty, Health, Wellness, Pet, and Household CPG, offering tailored strategies, full-funnel optimization, and executional excellence.
As part of Front Row's broader connected commerce offering, we bring Amazon into alignment with a brand's DTC, retail, and marketing ecosystem, ensuring that success on-platform fuels momentum off-platform, too.
The Role
For many brands, the biggest limit on marketplace growth sits upstream. It might be a distribution gap, a pricing conflict, weak brand awareness, or a retail plan pulling in another direction. To grow a brand on marketplaces, you have to understand the whole business.
As Enterprise Director, CPG (Beauty & VMS), you'll be the connected commerce partner to Front Row's premier Beauty and VMS brands. You'll support each brand's omnichannel strategy so what we learn off-channel sharpens what we do on marketplace. You'll lead Front Row's work directly and partner with the brand's other agency and retail partners where Front Row isn't running the work.
This is an analytical strategy role that requires hands-on experience leading enterprise CPG brands. You're as comfortable identifying strengths and weaknesses within a business, reading a marketing mix model, or presenting a strategic guidance plan. You'll lead strategy, own revenue growth across your portfolio, and build a team of omnichannel leaders to better guide holistic CPG growth across a complex retail system.