European Marketing & Business Development Manager (Defense Simulation)

We are seeking an experienced and well-connected Marketing & Business Development Manager to lead growth initiatives across the European defense sector. The role focuses on expanding our footprint within NATO-aligned markets, strengthening strategic relationships, and driving new business opportunities in simulation and training solutions.

Key Responsibilities

• Develop and execute business development and market penetration strategies across Europe
• Identify, qualify, and pursue new opportunities with defense ministries, armed forces, and prime contractors
• Build and maintain strong relationships with NATO stakeholders, procurement bodies, and industry partners
• Lead tender processes, proposals, and negotiations
• Represent the company at industry events, exhibitions, and conferences
• Collaborate with internal teams (R&D, product, delivery) to align solutions with customer requirements
• Provide market intelligence, competitor analysis, and strategic insights
• Support marketing activities including positioning, messaging, and campaign execution in the region

Requirements

• Military background in a NATO army (mandatory)
• Preferably experience in the defense industry (e.g., simulation, training systems, or related domains)
• Proven track record in business development, sales, or strategic partnerships
• Strong understanding of European defense procurement processes and ecosystem
• Excellent network within NATO and European defense organizations
• Fluent English (written and spoken); additional European languages are an advantage
• High level of commercial acumen and negotiation skills
• Willingness to travel extensively across Europe

Profile

• Strategic thinker with strong execution capabilities
• Relationship-driven, with the ability to operate at senior levels
• Self-motivated and comfortable working in a dynamic, international environment