Executive - Digital & AI-Driven Marketing

About Us: AZtec Automation
Solutions is a leading provider of process automation solutions. We specialise
in designing, application engineering and executing PLC-based process
automation systems for a diverse range of process industries. We deliver high-quality, reliable, energy-efficient process automation solutions that help our clients optimise their operations.

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Job Overview: We are seeking an **Executive

• Digital & AI-Driven Marketing **who blends core digital marketing

fundamentals with hands-on expertise in the latest AI-powered tools. The ideal
candidate should be capable of driving data-driven campaigns across SEO,
content marketing, and social media, while leveraging AI to improve brand positioning and generate high-quality leads.

**Key
Responsibilities :1) AI-Driven Content
Marketing**

• Develop

high-quality, SEO-optimised content with AI tools (e.g.,
generative AI platforms for blogs, landing pages, and ad. campaigns).

• Plan and execute a social media content calendar aligned with brand positioning

and lead-generation goals.

• Leverage AI tools to streamline SEO and content workflow. Automate content

ideation with Google Gemini, handle keyword clustering via ChatGPT or Cluster
AI, and execute performance optimisation using Surfer SEO or Clearscope.

• Ensure human oversight for tone & empathy, brand consistency, and

factual accuracy to build credibility.

**2) Search Engine Optimisation
(SEO)**

• Perform keyword

research using AI-assisted tools and traditional platforms.

• Optimise on-page

SEO: meta tags, headers, internal linking, schema markup.

• Conduct technical

SEO audits (site speed, crawlability, indexing issues)

• Track rankings,

organic traffic, and conversions using analytics platforms.

• ·Stay updated on algorithm changes and AI-driven search trends (e.g., SGE,

Semantic Search, etc.).

**3) Social Media
Marketing (SMM)**

• Plan and execute