Ferrari Silicon Valley Personalization & Sales Administration Specialist

indiGO Auto Group is a globally recognized and award-winning company with an unparalleled dedication to outstanding customer care and operational excellence. indiGO Auto Group is an industry thought leader representing 30 timelessly modern franchised dealerships in eight US markets, including Houston, TX, Rancho Mirage, CA, Palm Springs, CA, Riverside, CA, Marin, CA, Redwood City, CA, St. Louis, MO, San Francisco, CA, Sugar Land, TX, Fort Collins, CO, and Little Rock, AR.

indiGO represents the very best in automotive brands: Aston Martin, Audi, Bentley, BMW, Ferrari, Genesis, Hyundai, Jaguar, Lamborghini, Land Rover, McLaren, Mercedes-Benz, Porsche, Rolls-Royce, Rimac, and Volkswagen. We are always looking for bright, motivated, and energetic professionals to add to our world-class team. Each of our dealerships work as a team, and our team strives to be the best for our customers. indiGO is proud to represent the best in luxury automotive brands as well as the best people – come and join us today!

What we are looking for:

indiGO Auto Group is seeking a full-time Personalization & Sales Administration Specialist to join our Ferrari Silicon Valley team. This is a great opportunity to work for an exciting company in a fast-paced environment.

This is what we offer:

• Opportunity to work in a cohesive and supportive team environment

• Comprehensive insurance plans - medical, dental, vision, life insurance, health savings account, and flexible savings account

• 401(k) plus match

• Unlimited professional training opportunities

• Paid vacation days, sick days, and holidays

• Opportunity for advancement in a growing company

• Brand new, state-of-the-art facilities and equipment

Position Overview

The Personalization & Sales Administration Specialist is a highly specialized, detail-oriented role responsible for supporting the dealership’s Ferrari personalization experience while also providing critical administrative and operational support to the Sales, Aftersales, Business Office, DMV, and Marketing teams.

As the custodian of Ferrari’s personalization universe within the dealership, you will guide clients and Sales Executives through one of the most expressive and emotional parts of the Ferrari ownership journey—translating individual vision into refined, precise, and compliant vehicle configurations.

At the same time, this position plays a key role in ensuring that sales transactions, vehicle orders, documentation, registrations, CRM records, inventory information, and dealership processes are handled accurately, efficiently, and to the highest possible standard.

The ideal candidate combines a passion for luxury, design, craftsmanship, and exceptional client experiences with strong administrative skills, technological confidence, organizational discipline, and an uncompromising attention to detail.

What You’ll DoFerrari Personalization & Client Experience

• Master and continuously update your knowledge of the Ferrari Personalization catalogue, products, materials, finishes, tools, and processes.

• Support clients and Sales Executives throughout the vehicle configuration process, creating confident, accurate, inspiring, and highly personalized experiences.

• Act as an ambassador for the correct Ferrari personalization process, fully leveraging all available configurator features and resources.

• Assist with and manage personalization-related orders, including SPEC, Atelier, and Tailor-Made tickets.

• Serve as the primary dealership point of contact with Ferrari HQ for personalization-related questions, processes, initiatives, and approvals.

• Translate complex product and personalization options into clear and compelling recommendations for clients and Sales Executives.

• Maintain the Atelier/Configuration Area with the latest materials, samples, product information, tools, and presentation standards.

• Ensure the showroom and personalization areas consistently reflect Ferrari’s standards for luxury, presentation, and hospitality.

• Train and support dealership Sales teams on updates to the personalization offering, configurator, tools, and processes.

• Maintain current knowledge of new Ferrari models, technical information, options, materials, and product updates.

• Support the Sales team in presenting new and pre-owned Ferrari models to clients and through digital content.

• Assist with videos, product demonstrations, social media content, events, and other Marketing initiatives.

• Provide technology support to clients and dealership staff when questions arise regarding systems, configurators, presentations, or related technology.

Sales Administration & Dealership Operations

• Assist in preparing and submitting sales contracts to lenders, ensuring accuracy and compliance with all requirements.

• Package and mail complete funding packets to lenders, ensuring all required documentation is included, and track delivery to confirm receipt.

• Follow up directly with clients to obtain missing or incomplete documentation.

• Act as a primary point of contact for lenders and assist in resolving issues that arise throughout the financing process.

• Ensure incoming wires are received and accurately recorded in the wire log.

• Work closely with the DMV team to ensure all required documentation is provided, processed accurately, and completed as efficiently as possible.

• Obtain and follow up on out-of-state registrations from clients within a reasonable timeframe.

• Maintain the dealership CRM system, ensuring client information, records, and vehicle-related information remain current and accurate.

• Work with Sales and Aftersales teams to monitor and complete monthly CSIA/CSIS checklists before required deadlines.

• Assist the Sales Manager in maintaining and updating the vehicle order bank.

• Monitor vehicle production status and provide Sales Executives with timely updates regarding vehicles in production.

• Submit vehicle invoices to the Business Office.

• Maintain accurate inventory information and communicate vehicle inventory updates to the Sales team.

• Provide the Business Office with necessary inventory invoices and documentation.

• Support the Service Department by scheduling appointments and conducting client follow-up calls after service appointments.

• Answer incoming calls and direct clients to the appropriate department while communicating inquiries clearly and professionally.

• Welcome, greet, and assist clients and visitors in a professional and hospitable manner.

• Maintain employee and department directories and assist in directing visitors throughout the dealership.

• Assist with dealership Marketing activations, events, and client experiences as needed.

• Perform other duties and projects as assigned by Management to support dealership operations.

The Ideal Candidate

We are looking for an individual who can seamlessly move between luxury client advisory, Ferrari personalization, sales administration, technology, and dealership operations.

You will be successful in this role if you are:

• A detail-driven professional with experience in luxury, automotive, craftsmanship, design, fashion, hospitality, or premium client advisory environments.

• Naturally curious, precise, organized, and passionate about materials, finishes, design, and customization.

• Comfortable working with discerning and sophisticated clients.

• Confident supporting Sales Executives and commercial teams with authority, professionalism, and credibility.

• Structured and disciplined, with a strong respect for processes, deadlines, confidentiality, and brand standards.

• A strong communicator who can explain complex information clearly and confidently.

• A natural storyteller who understands how to turn product knowledge into an engaging client experience.

• Solutions-oriented, with the ability to think critically and resolve issues efficiently.

• Comfortable managing multiple priorities in a fast-paced dealership environment.

• Self-motivated, punctual, dependable, and diligent.

• Committed to delivering work of the highest quality.

• Professional in appearance, communication, and demeanor at all times.

Skills & Qualifications

• Excellent written and verbal communication skills.

• Exceptional organizational and time-management skills.

• Outstanding attention to detail and accuracy.

• Strong ability to understand, explain, and translate complex product offerings and processes.

• Confidence working with manufacturer/HQ guidelines, structured workflows, and dealership systems.

• Excellent computer skills and the ability to quickly learn new software and technology platforms.

• Strong CRM and administrative skills.

• Experience with Adobe Photoshop or similar design software is highly encouraged.

• Experience creating or supporting digital content, photography, video, or social media is a plus.

• Automotive, luxury retail, design, fashion, or premium client-service experience is highly desirable.

• Ability to be insured to operate a motor vehicle.

• Willingness to submit to a drug test and criminal background check.

What This Role Offers You

• A highly specialized position within one of the world’s most iconic luxury automotive marques.

• Direct exposure to Ferrari craftsmanship, personalization, Atelier, and Tailor Made universes.

• Close collaboration with Ferrari HQ, dealership leadership, Sales, Aftersales, Marketing, and Business Office teams.

• The opportunity to help create and deliver some of the most unique Ferrari vehicles in the world.

• A dynamic role combining luxury client experience, creativity, administration, technology, and brand guardianship.

• Exposure to the complete dealership sales process, from initial client interaction and vehicle configuration through production, funding, delivery, and ownership support.

• The opportunity to develop extensive Ferrari product and commercial knowledge.

• An opportunity to learn the Sales role and build a path toward future advancement within the dealership.

Our Ideal Team Member

The successful candidate will be someone who understands that in the Ferrari environment, every detail matters.

Whether configuring an individual vehicle, reviewing a lender packet, updating a client record, tracking a vehicle in production, preparing an Atelier presentation, assisting a client, or supporting a Marketing event, you will be expected to bring the same level of precision, professionalism, discretion, and passion to every interaction.

This is an opportunity for someone who wants to become an integral part of the dealership while developing expertise across Ferrari personalization, sales, client experience, administration, technology, and dealership operations.

Pay range for this role is: $25.00 – $30.00 per hour

This job description in no way implies that the duties listed here are the only ones the employee may be required to perform. The employee is expected to perform other tasks, duties, and training as dictated by their supervisors.

indiGO Auto Group is an equal opportunity employer, free from discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, advancement, termination, layoff, transfer, leaves of absence, compensation and training.