Field & Event Marketing Manager - EMEA
- Compensation
- Not disclosed
- Location
- London, England, United Kingdom
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 4+ years
- Category
- Marketing
- Posted
Skills
Must have
- 4-7 years in field marketing, event marketing or B2B demand generation, ideally in SaaS or tech
- Track record of independently running B2B events and field programmes across multiple European markets
- Experience working with Sales to prioritise accounts and turn field activity into qualified pipeline
- Proven budget management, vendor negotiation and ROI measurement
- Strong project management, juggling multiple events, vendors and deadlines at once
- Hands-on CRM and marketing automation experience (event leads, attribution, reporting)
- Commercially minded and comfortable working independently
- UK-based, with willingness to travel regularly across EMEA (30-40%).
Nice to have
- Experience in the construction, AEC, proptech, or built environment industries
- Familiarity with account-based marketing principles and ABM tools
Full description
About Cupix
Cupix is the industry's Spatial Intelligence Platform. We help construction and facility teams detect meaningful issues, align design intent with site reality, and protect their projects with a defensible spatial record. Our platform turns physical spaces into living digital twins to give owners, contractors, and operators the visibility they need to make confident decisions at every stage of the project lifecycle. We work with some of the largest owners, general contractors, and asset managers in the world. We are growing our EMEA presence and this role sits at the centre of that expansion.
About the role:
We're looking for an EMEA Field & Events Marketing Manager to build and run Cupix's regional field marketing programme. You'll combine event strategy, hands-on execution and account-based engagement to create meaningful customer interactions and measurable pipeline.
You'll own the EMEA field marketing calendar and budget, working closely with Sales, Marketing and Product to decide where Cupix invests and which accounts to prioritise. You'll need to operate independently across a multi-country region, balancing local vendors, logistics and cultural differences while keeping the Cupix brand consistent.
We measure success by the quality of engagement, pipeline and revenue your events generate, not by how many we deliver.
What you will do:EMEA event programme & regional field presence
- Own Cupix's EMEA field marketing and event calendar, identifying the right mix of trade shows, industry conferences, owned events, customer events and partner activations based on market opportunity and pipeline potential.
- Develop event strategies and investment recommendations aligned to regional sales priorities, target accounts, industry segments and revenue objectives.
- Define event-level objectives, KPIs and pipeline targets and evaluate programme performance to inform future investment.
- Serve as Cupix's primary point of contact with exhibition bodies, event organisers, and venue partners across the EMEA region
- Support the NAMER marketing team on events as needed, remotely or in person.
Event planning, production & execution
- Own the full lifecycle of EMEA events, from business case to post-event review, including Cupix Experiences, trade shows, conferences, partner and customer events, and webinars
- Source and negotiate venues and suppliers, and build agendas and run-of-show for each event
- Coordinate speakers, customers, partners and sponsors, and work with Sales and Marketing on invitations and registration
- Lead onsite delivery, including suppliers, speakers, Cupix staff and logistics
- Run post-event follow-up: lead handover to Sales, CRM updates and reporting
- Build repeatable EMEA event processes, templates and checklists