Field Marketing Operations Coordinator

Renewal by Andersen is the custom division of Andersen Windows. Founded in 1903, Andersen Windows has been the world’s largest and most recognized brand for exclusive window and door systems. Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners.

The Field Marketing Operations Coordinator has a high-level, tactical role supporting the Field Marketing department in executing lead-generation programs across events and retail locations. This position is responsible for operational support, compliance, reporting, administrative coordination, and data management, ensuring the department runs efficiently and effectively.

The coordinator will manage data integrity, track performance metrics, assist in planning and executing field events, maintain marketing materials and documentation, and support employee scheduling and compensation tracking. This role requires a highly organized, proactive, and detail-oriented professional who can work independently and collaboratively in a fast-paced environment.

Primary Responsibilities:Lead Management & Data Entry:

• Enter, track, and manage leads in CRM systems.

• Monitor lead generation activities and provide data analysis to support performance.

Reporting, Compliance & Compensation Data:

• Generate, build, maintain, and distribute daily, weekly, and monthly reports (e.g., hours per event/location, lead metrics, marketing spend, ROI analysis).

• Ensure timecard compliance and track absenteeism and tardiness for field marketing personnel.

• Support production and maintenance of data for weekly compensation programs, including bonuses, spiffs, and contests.

• Maintain records to ensure compliance with company policies and audit readiness.

Employee Scheduling & Availability:

• Track employee availability, work schedules, and shift coverage to ensure operational needs are met.

• Assist with coordination of staffing for events, retail activations, and other field marketing initiatives.

Event & Program Support:

• Assist in the planning, coordination, and execution of field marketing events, bootcamps, and team meetings.

• Draft, edit, and distribute event-related communications to team members.

• Reconcile marketing spend for events and retail activations, updating records and tracking budgets.

• Provide on-site operational support for events as needed, including setup, teardown, and logistics.

Marketing Materials & Documentation:

• Maintain, organize, and track marketing materials, ensuring inventory levels are adequate and materials are properly stored and distributed.