Field Marketing Specialist
- Compensation
- Not disclosed
- Location
- United States
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or relevant technical/industry fields (such as Engineering, Energy, Manufacturing, or Data Analytics).
- Experience: 3-5 years of experience in marketing support, event coordination, social media management, or sales operations (preferably in B2B SaaS or enterprise technology).
- Social & Digital Tools: Hands-on experience managing professional social media platforms (LinkedIn, X) and social scheduling management tools.
- CRM & Data Intelligence Tools: Hands-on experience with HubSpot is required; working knowledge or familiarity with ZoomInfo (or similar prospecting/data enrichment platforms) is a strong plus.
- Virtual Event Tech: Familiarity with virtual event and webinar platforms (e.g., Zoom Webinars).
- Data Proficiency: Comfortable working with Microsoft Excel or Google Sheets (cleaning data, formatting lists, using basic formulas).
- Travel: Willingness to travel up to 20–30% to assist with onsite event execution.
- Attributes: High attention to detail, strong organizational skills, creative copyediting skills, proactive attitude, and clear written communication.
Full description
About Spotfire
Spotfire, a business unit of Cloud Software Group, is a leading visual data science and industrial analytics platform designed for complex, high-stakes operational environments.Spotfire combines interactive visualization, data wrangling, advanced analytics, and AI into a single environment—empowering engineers, scientists, and business leaders to solve complex, industry-specific challenges at scale.From energy and high-tech manufacturing to life sciences and financial services, Spotfire delivers the decision-making precision that enterprise organizations rely on to turn data into confident action.
About the Team
You will join a dynamic, cross-functional team of marketers driving global growth and market adoption. We operate in close partnership with Product, Sales, and Industry GTM to position Spotfire as a tailored, essential solution for solving complex business problems. Our culture values clear communication, rapid execution, and a high standard of operational excellence—we take pride in representing the brand on the ground and turning event interactions into measurable revenue pipeline.
Job Description/Responsibilities:
Onsite & Digital Event Execution
- Onsite Event Execution: Assist with onsite operations at trade shows, regional events, and meetups, including booth setup, vendor coordination, materials packing/shipping, and staff support.
- Digital Event Support: Help manage logistics for virtual events and webinars (setting up event links, tracking registrations, running backend support during live broadcasts).
- Lead Capture Setup: Prepare and assist with onsite lead-capture tools (badge scanners, digital forms, check-in apps) to ensure seamless attendee registration and data collection.
Event Promotion & Social Media Outreach
- Pre-Event Promotion: Coordinate promotional campaigns to drive attendance, including drafting social media copy (LinkedIn, X), organizing email invite lists, and distributing promotional toolkits to attending sales reps.
- Social Media Amplification: Execute event-related social media posts—including live-tweeting/posting from events, capturing photos/videos on-site, and highlighting key speakers or sessions.
- Community Engagement: Monitor and respond to event-related social tags, hashtags, and attendee engagement across corporate channels.
Sales Alignment & Lead Operations
- Lead List Processing: Clean, format, and prepare attendee lists immediately following events for prompt CRM upload.
- Routing & CRM Assistance: Work within HubSpot to ensure event leads are correctly assigned and routed to the appropriate sales representatives.