Field Marketing Specialist

Field Marketing Specialist

Reports to: COO

You’ll be the champion connecting our Dave’s Hot Chicken and Burger King locations with their local communities. Your goal? Drive brand awareness and foot traffic through partnerships, community events, and hyper-local campaigns. This role is built for a self-starter who cares about the sales and the business, someone comfortable owning a market with limited oversight, spending real time in the field with store management teams, and measuring their own success by traffic and sales results.

Essential functions include, but are not limited to:

• Develop and execute localized marketing strategies that drive traffic, increase guest frequency, grow average check, and improve overall restaurant sales performance.
• Establish and nurture relationships with schools, nonprofit organizations, community groups, and neighboring businesses to expand brand presence.
• Plan and support community-driven initiatives and charitable partnerships that strengthen Dave’s Hot Chicken’s reputation as an active and invested local partner.
• Oversee local social media activity by creating relevant, engaging content that connects with the surrounding community and drives in-store visits.
• Support public relations efforts, including media outreach, community appearances, promotional events, and grand opening activations.
• Create and distribute on-brand marketing materials such as flyers, posters, and other promotional assets for use in the local market.
• Track, analyze, and report on the effectiveness and return on investment of marketing initiatives and promotional campaigns.
• Act as the liaison between corporate brand marketing and local operations to ensure national initiatives are effectively adapted and executed at the store level.
• Work directly with store management teams, in their restaurants, on a regular cadence, to align on local priorities, train teams on active promotions, and hold execution accountable at the store level.
• Lead the planning, execution, and optimization of marketing campaigns across third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub), ensuring accurate setup and strong visibility
• Utilize Loop AI and other analytics tools to track campaign performance, analyze key metrics (traffic, conversion, ROI), and generate actionable insights.
• Continuously optimize promotions and campaigns based on data to drive sales growth, improve customer acquisition, and maximize return on investment.

What Will Make You Successful:

• 2+ years of Marketing experience in a retail / hospitality space.
• Social media savvy for local audiences.
• Advanced design skills for creating marketing materials.
• Ability to track and report on marketing impact.
• A true self-starter, you build your own plan, manage your own calendar, and don't wait to be told where to be.
• Genuine interest in the sales and the business, not just the marketing, you can read a P&L-level conversation about traffic, check average, and campaign ROI.
• Be comfortable working alongside store management teams and restaurant crews, including nights and weekends around events and activations.
• Physical Requirements: Ability to move freely throughout restaurants. Ability to communicate via phone including hearing and talking. Ability to perform sedentary work such as computer-based work. Ability to utilize close visual acuity such as for creating and analyzing data/spreadsheets, word documents, and graphic designs.
• Travel: Ability to drive a motor vehicle, fly in an airplane, and travel to restaurants and other business locations up to approximately 50% of the time.

What You Can Expect From Us:

• Competitive salary and benefits
• Monthly vehicle and cell phone allowance (role is field-based, ~50% travel)
• Performance Bonus
• Flexible environment
• Authentic, values-based leadership.

About Rackson Restaurants:

Rackson Restaurants is recognized as one of the top QSR operators in the US with a strong growth strategy and a commitment to values-based leadership. Putting people first is at the core of our company culture. Come be a part of our all-star team!

Benefits

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• 401(k)

Pay: $65,000.00 - 90,000.00 per year