Founding Brand Designer
Basis, an AI lab whose agents perform end-to-end accounting work for major firms, is hiring a founding brand designer to own its visual identity — setting creative direction and building the brand system, website, campaigns, and templates. Needs 5-8 years in brand/visual design; on-site in NYC 5 days a week.
- Compensation
- $150K–$210K / yr
- Location
- New York Office
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Design
- Posted
Skills
Must have
- 5-8 years in brand design, visual design, or creative direction, ideally at a high-growth software, AI, fintech, or technical product company
- Portfolio of complete brand systems that turned complex products and abstract ideas into distinctive creative concepts
- Exceptional taste in typography, composition, color, hierarchy, image direction, and visual storytelling
- Strong digital design skills and experience shipping responsive web experiences in partnership with developers
- Experience building design systems, templates, standards, and workflows that flex across buyers and motions
- Strong creative judgment; able to explain ideas, defend decisions, take feedback, and improve the work
- Technical curiosity and ability to learn a complex product, buyer, and market quickly
- Work in-person at the NYC Flatiron office 5 days a week
- Send a portfolio link along with resume to apply
Nice to have
- Category-defining brand work: a visual identity that helped a company claim a distinct place in the market
- Website depth: shaping a B2B website from narrative and information hierarchy through interaction and final visual design
- Campaign concepts: integrated ideas that traveled across digital, editorial, social, events, and sales surfaces
- Editorial taste: reports, customer stories, and thought leadership that made complex material clear
- Systems that compound: components, templates, and workflows that make each next project faster and stronger
- AI-native creative practice: thoughtful use of AI for exploration, production, and iteration without generic output
Full description
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About Basis
Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.
We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.
Our investors include: Khosla Ventures (Keith Rabois & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.
"Basis is on the frontier of building production-grade, long-horizon agents. They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks. They've been a great collaborator in helping us shape what the future of agents looks like." — Prashant Mital, Applied AI Lead, OpenAI
About the Role
Basis is looking for a founding brand designer to own how our brand shows up in the world. You'll turn an ambitious company and category narrative into a visual identity that people recognize, trust, and remember.
Basis is positioned to become one of the leading agent labs, so the brand carries two loads: a customer brand and a technical brand. Both have a good baseline. Neither has been pushed as far as it should go. The customer brand also has to carry multiple go-to-market motions, each with a different buyer and different needs, so range matters as much as consistency. This is a wide open brief.
We're building agents that change how accounting work gets done. The brand needs to make that future feel clear, credible, and worth joining. You'll define the visual language that helps Basis stand apart from a crowded AI market without falling back on familiar AI tropes.
You'll shape the brand across our website, launches, campaigns, customer stories, visual assets, and recruiting. You'll move from concept to final file and make every touchpoint feel like one brand.
This is not a production-only role. You'll set the creative direction, challenge weak ideas, and bring a point of view on what modern B2B design should become. You'll also stay close to the work: design the page, build the system, ship the campaign.
You'll build the operating system for design at Basis: a flexible brand system, clear standards, reusable templates, and AI-enabled workflows that raise creative output without lowering the bar. You'll know where consistency creates leverage and where the work should break the pattern.
You'll partner closely with the Head of Marketing, PMM, Content, Demand Generation, Customer Marketing, Product, Sales, and Recruiting. As the company grows, you'll guide agencies, freelancers, and future designers, and protect the quality and coherence of the brand.