Founding Growth Marketer
- Compensation
- $150K–$250K / yr
- Location
- New York, New York
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Marketing
- Posted
Must have
- You’re analytical and truth seeking. You know the difference between a metric moving in the right direction and a future growth channel of the business. You understand unit economics and make commerci
- You’re creative and generative. We don’t just do things because others do. You constantly produce new hypotheses, messages, campaigns, and channels to find the one that’s authentic to us and really wo
- You’re obsessed with the customer. Quant tells you what; qual tells you why. You'll sit with families, listen to calls, and read every message before you write a single headline. You can hold both the
- You're a builder with incredible pace. You thrive bringing clarity to ambiguity. You aim to learn quickly through scrappy experiments and add rigor once something works.
- You understand trust is the asset. We serve a vulnerable population in the hardest moment of their lives. You'd never trade long-term trust for a short-term conversion, because you know trust is the m
- Based in NYC or willing to relocate
Full description
The gap no one has filled
Every complex system in America has a profession whose job it is to be your trusted guide. A lawyer for legal. An accountant for taxes. A financial advisor for your money. Healthcare, a trillion-dollar industry that touches every single family, leaves us on our own.
99% of care happens when someone steps outside the four walls of a doctor's office. Hera is creating a new profession in healthcare to fill that last mile gap: the Hero, a dedicated care manager for your family. Our Heroes educate, coordinate, and advocate for the most vulnerable population. We're covered by insurance, so we can serve every family in America.
Meeting very family that needs a Hero
The demand for Hera is real, raw, and palpable. Families come to us in the hardest experience of their lives.
Today, we meet most of them through their doctors: a strategic channel we've built through close partnerships with the country's top health systems.
But millions of families never receive that introduction. Instead, it’s an adult daughter opening her laptop late at night after putting her children to bed, overwhelmed and burnt out. She’s awake searching at midnight about what options exist for her mom, anxious about every decision she’s making and wondering if it’s the right one.
She doesn’t know a trusted profession like ours exists. Nobody’s told her that she doesn’t have to figure this out alone.
This is not a traditional growth role. Families don’t know the category exists, don’t know what to search for, and often don’t understand how a Hero could help. It’s our responsibility to educate the market and meet them in the moment they’re looking for help. It’s also the most emotionally charged experience of their life. Every touchpoint has to earn trust.
Our founding team
We’ve raised $34M from Accel and Bain Capital Ventures and 10x’d revenue over the last six months organically through close partnerships with Weill Cornell, NYU Langone, UCSF, USC, and Mount Sinai. The Chief of Geriatrics at Weill Cornell and Director of Geriatrics at NYU Langone have joined us as clinical advisors. The CFO of Mount Sinai has invested in us.
The customer feedback is the most positive our team has seen in our careers. Along the way, we threw an art show for an 88-year-old artist that went viral and a talent show where every act was over 65.
You’ll build Hera alongside co-founders Jenny, Myles, and Connie, and a team from Palantir and Headway. As part of our founding team, you will have meaningful ownership in the company. We work together in person in NYC. Read our story and watch our launch video here.
The role
You own how families find Hera. You’ll build our consumer growth engine from the ground up.