Collectly
Founding Product Marketing Manager
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing in a SaaS healthcare tech environment.
- Background in healthcare, RCM, or EHR ecosystems.
- Strong story telling ability - can translate technical features into clear, compelling customer benefits.
- Experience building GTM launch plans and enablement assets that drive adoption.
- Exceptional written and verbal communication skills.
- Comfortable interviewing customers, building case studies, and creating advocacy programs.
- Highly collaborative, able to work across Product, Sales, and Marketing.
- Familiarity with sales enablement tools and platforms.
- Alignment with Collectly's GTM Values: We are owners - we have humility and put the team first. We know our numbers - we are data-driven and understand how to impact our business internally and our cu
Nice to have
- Experience supporting enterprise or mid-market sales teams.
- Familiarity with AI-driven or workflow automation products.
- Track record of building customer proof (case studies, advocacy, references).
Full description
We are hiring a Founding Product Marketing Manager to bridge the gap between our product, customers, and market. You'll own go-to-market strategy for product launches, build compelling messaging, and create content that showcases customer value and success. This role is perfect for someone passionate about storytelling, positioning, and enabling sales with the right narratives.
Key Responsibilities
- Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
- Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
- Create high-impact customer marketing assets; case studies, testimonials, video spotlights, and customer stories.
- Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
- Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
- Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers) along with the support of head of sales enablement.
- Analyze competitive landscape and market trends to refine Collectly's positioning.
What Success Looks Like
Within the first 90 days, you will:
- Rapidly ramp on product, ICP, and competitive landscape - becoming deeply fluent in how we win.
- Refine core positioning and upgrade key messaging and sales assets.
- Deliver enablement used in active deals and stand up a repeatable GTM launch framework.
- Identify the highest-leverage gaps in how we position and sell - and begin closing them.
Over two quarters, success includes:
- Improved win rates and sales efficiency driven by stronger positioning and enablement.
- Consistent, high-quality product and feature launches.
- A steady pipeline of customer proof (case studies, references) used across the funnel.
- Clear, differentiated category narrative and alignment across Product, Sales, and Marketing.
Required Qualifications
- 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing in a SaaS healthcare tech environment.
- Background in healthcare, RCM, or EHR ecosystems.
- Strong story telling ability - can translate technical features into clear, compelling customer benefits.
- Experience building GTM launch plans and enablement assets that drive adoption.
- Exceptional written and verbal communication skills.