Freelance Senior Copywriter
- Compensation
- Not disclosed
- Location
- Kansas City, Missouri, United States
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Contract
- Experience
- 7+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5–7+ years of professional copywriting, content design, content strategy, or closely related experience.
- Bachelor’s degree in journalism, communications, English, advertising, or a related discipline; master’s degree preferred.
- Demonstrated experience in an advertising agency, marketing communications, or experience-design environment; agency experience strongly preferred.
- Strong portfolio demonstrating exceptional copywriting, content strategy, UX/content design, campaign, and digital experience work.
- Experience developing content across campaigns, digital products, CRM, and multi-channel customer journeys.
- Proven ability to develop and manage voice, tone, editorial, messaging, and naming systems.
- Working knowledge of UX/UI design principles, user-centered design, responsive digital experiences, accessibility, and modern content practices.
- Experience working directly with designers and prototyping content within Figma or comparable design tools.
- CRM experience and an understanding of campaign management, customer journeys, optimization, and personalization.
- Healthcare and/or pharmaceutical client experience is highly desirable, including familiarity with regulated environments and complex stakeholder requirements.
- Experience using AI tools to enhance creative exploration, content development, testing, synthesis, and production.
- Understanding of content strategy frameworks, iterative testing, data-informed optimization, and emerging digital standards.
- Strong communication, presentation, collaboration, and client-management skills.
- Ability to work independently, manage priorities and deadlines, and operate effectively within multidisciplinary teams.
- High EQ, mature judgment, and an ego-free approach to collaboration and creative problem-solving.
- T-shaped experience: deep expertise in Copywriting and content creation with strong working knowledge of UX, UI, strategy, CRM, and experience design.
Full description
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit and follow along on LinkedIn #WeAreVML.
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VML
Freelance Senior Copywriter / Content Designer – Experience Design
Role Summary
VML seeking a FreelanceSenior Copywriter / Content Designer to lead language strategy and execution across campaigns, CRM programs, digital products, and multi-channel experiences. This role sits at the intersection of copywriting, UX/UI, brand, and experience design, translating business and brand objectives into clear, compelling, and strategically connected content.
The ideal candidate is a strategic and hands-on writer who can develop messaging frameworks, voice and tone systems, naming, campaign concepts, UX content, and modular content for scalable digital experiences. They are comfortable working directly in design environments such as Figma, collaborating closely with UX/UI designers, strategists, creative directors, technology teams, and clients.
This role also embraces AI-enabled content development, testing, synthesis, and optimization, using emerging tools to accelerate exploration while maintaining high standards for originality, accessibility, accuracy, brand equity, and user trust.
Experience in CRM, healthcare/pharmaceutical marketing, regulated environments, and advertising or marketing communications is highly valued.
Key Responsibilities
- Lead strategic copywriting and content strategy across digital ecosystems, campaigns, CRM programs, products, and customer journeys.
- Develop compelling, audience-centered messaging that translates brand and business objectives into meaningful experiences.
- Define and evolve voice, tone, editorial standards, messaging frameworks, naming systems, and content principles.
- Write and refine campaign concepts, headlines, body copy, UX/UI content, CRM communications, calls to action, and other customer-facing experiences.