Lead Generation Manager – E-commerce & Digital Platforms
- Compensation
- Not disclosed
- Location
- Cairo, Egypt
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 7+ years
- Category
- Not specified
- Posted
Skills
Must have
- Typically 4–7+ years of relevant experience in B2B lead generation, outbound sales development, business development, or a similar commercially focused role.
- Demonstrated success independently building and developing outbound B2B sales pipelines.
- Strong experience using sales intelligence platforms, CRM systems, AI tools, and automation to improve prospecting effectiveness.
- Experience developing or improving structured prospecting processes, including account targeting, data enrichment, personalised outreach, and follow-up workflows.
- Excellent spoken and written English and Arabic, including strong business writing skills and the ability to create compelling, personalised outreach messages.
- Experience prospecting across GCC markets, particularly the UAE and/or Saudi Arabia.
- Strong research and analytical capabilities, with the ability to identify attractive commercial opportunities and relevant decision-makers.
- Sound commercial judgement and an understanding of how to qualify opportunities for a business development or partnerships sales team.
- A proactive, resourceful, and highly organised approach, with the ability to work independently, manage multiple initiatives, and continuously improve results.
- A genuine interest in emerging AI technologies and how they can transform traditional sales development processes.
Full description
Lead Generation Manager – E-commerce & Digital Platforms
Location: Egypt (supporting GCC markets)
About Pulse iD
Pulse iD is a fintech technology company operating across Asia-Pacific and the GCC, helping financial institutions, payment providers, merchants, and digital platforms grow customer engagement and unlock new revenue opportunities.
Our Encore platform enables businesses to generate incremental revenue from their existing customer journeys, including checkout, payment, and order confirmation experiences. By connecting businesses with relevant advertiser offers, Encore creates new revenue opportunities for our partners while helping advertisers acquire customers through performance-based marketing.
We're expanding Encore across the GCC and building a dedicated team to accelerate commercial growth.
About the role
We're looking for an experienced, commercially minded Lead Generation Manager to build and run our outbound prospecting function, initially focusing on e-commerce businesses and digital platforms across the GCC.
You'll take ownership of how we identify, research, engage, and qualify prospective commercial partners for Encore. Combining strong business research and persuasive writing with AI-powered tools and automation, you'll develop targeted outreach campaigns, identify emerging opportunities, and create a consistent flow of qualified meetings for our regional sales team.
This is a senior, hands-on role for someone who enjoys building systems as much as executing them. You'll have the freedom to test new approaches, refine what works, and help create a repeatable acquisition model that can scale across markets.
We're looking for someone who has successfully built B2B sales pipelines, not simply worked from existing contact lists or executed predefined outreach campaigns.
Key responsibilities
Prospecting and pipeline development
- Build and continuously expand a targeted pipeline of prospective commercial partners across GCC markets, initially focusing on the UAE and Saudi Arabia.
- Identify high-potential businesses, including e-commerce retailers, travel and booking platforms, hospitality groups, payment service providers, marketplaces, and other digital platforms with significant customer transaction volumes.
- Research target accounts, assess their commercial potential, and identify relevant decision-makers across commercial, digital, e-commerce, payments, and partnerships functions.
- Develop segmented prospect lists based on industry, business characteristics, transaction potential, and commercial opportunity.
- Create and execute personalised outbound campaigns using email, LinkedIn, telephone, and other appropriate channels, in English and Arabic.