General Manager, Digital Loyalty Program

Job Description

As the General Manager of the Digital Loyalty Program, you will play a pivotal role in optimizing our digital loyalty offering to customers while fostering stronger supplier partnerships through data-driven insights. Reporting directly to the Chief Marketing Officer, you will lead the development and execution of strategies aimed at maximizing customer engagement, loyalty, and satisfaction.

Key Responsibilities

• Develop and execute the overall strategy for the digital loyalty program within the retail sector, aligning with the company's business objectives and customer-centric approach.
• Develop and execute the monetization strategy for the digital loyalty program within the retail and Group eco-system
• Utilize data analytics and market insights to segment customers effectively, understand their preferences, and tailor personalized offers and experiences to drive customer retention and loyalty.
• Collaborate closely with cross-functional teams including Marketing, IT, Operations, and Merchandising to ensure seamless integration of the loyalty program across all touchpoints and channels.
• Lead the implementation of innovative digital initiatives and technologies to enhance the digital loyalty experience, including mobile apps, CRM systems, and loyalty platforms.
• Establish strong partnerships with Suppliers/vendors in the group eco-system, leveraging data insights to enhance supplier collaboration on Product, lifestyle service and promotion offers to the members.
• Monitor key performance metrics and analytics related to the digital loyalty program, regularly assessing program effectiveness and identifying opportunities for continuous improvement.
• Develop and execute targeted marketing campaigns and promotions to drive member acquisition, engagement, and cross-selling opportunities.
• Stay abreast of industry trends, competitive landscape, and best practices in loyalty program management, applying relevant insights to enhance the effectiveness of our program.

Key Requirements

• Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
• Minimum of 8-10 years of relevant experience in loyalty program management, digital marketing, or related roles within the consumers industry
• Proven track record of developing and implementing successful loyalty strategies, driving customer engagement, and delivering measurable business results.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal stakeholders and external partners.
• Strategic thinker with a results-oriented mindset and a passion for delivering exceptional customer experiences.
• Demonstrated leadership abilities, with experience in leading cross-functional teams and driving organizational change.
• Fluency in both written and spoken English; knowledge of Burmese language and culture would be advantageous.

Additional Information

• Industry: Retail/ Consumer Industry
• Job Location: Yangon, Myanmar