General Manager: Frankies Bikinis West Village

About the Brand

Frankies Bikinis is a female-led lifestyle brand recognized for its on-trend designs, innovative fabrics, and a commitment to crafting styles that make women feel more confident. Founded by mother-daughter duo Mimi and Francesca Aiello in their Malibu home in 2012, the brand has since grown into an internationally recognized company. Their journey has included collaborations with iconic women such as Bella Hadid, Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie.

From swimwear to ready-to-wear clothing, knits, and activewear, Francesca has expanded Frankies Bikinis' offerings to include a wide range of ultra-flattering, feminine styles. You can find our designs in retail stores nationwide, including Victoria’s Secret, Revolve, SSENSE, Free People, Kith, and Bloomingdale's.

About the Role

We are seeking a strategic and results-driven General Manager to lead our West Village flagship boutique on Bleecker Street, powered by the Leap Platform. This opportunity is ideal for an accomplished retail leader who thrives on full business ownership—developing exceptional teams, driving profitable growth, and creating memorable customer experiences.

As the leader of the boutique, you will be accountable for the overall success of the business, translating brand strategy into commercial results while cultivating a high-performing, customer-focused culture. You will lead with confidence and accountability, inspiring your team to consistently exceed sales goals, strengthen customer loyalty, and deliver an elevated in-store experience.

Beyond the four walls of the boutique, you will serve as a brand ambassador within the local market, building community partnerships, supporting events and activations, and identifying opportunities to grow brand awareness. In partnership with Leap, you may also contribute to new store openings, cross-store initiatives, and broader market priorities.

Annual Pay Range: $80,000– $100,000. Compensation will be determined based on the candidate's experience, skills, competencies, and qualifications. This role is bonus eligible.

What You'll Do

Drive Business Performance

• Own the overall performance of the boutique, driving sales, profitability, and long-term business growth.
• Translate business objectives into actionable strategies that deliver measurable results.
• Analyze business trends and key performance metrics to identify opportunities, optimize performance, and exceed sales goals.
• Champion an entrepreneurial mindset by identifying opportunities to grow the business within the local market.

Deliver an Exceptional Customer Experience

• Lead by example on the sales floor, creating a welcoming, service-first culture that delivers memorable customer experiences.
• Inspire the team to build authentic customer relationships through personalized service, product expertise, and thoughtful engagement.
• Leverage customer insights and business trends to strengthen loyalty, increase repeat business, and drive long-term growth.

Develop & Inspire the Team

• Recruit, coach, and develop a high-performing team committed to delivering exceptional results.
• Foster a culture of accountability, collaboration, and continuous learning through consistent coaching and feedback.
• Build leadership bench strength by developing future leaders and supporting internal growth opportunities.

Build Brand & Community Presence

• Expand the boutique's presence through community partnerships, local events, networking opportunities, and strategic activations.
• Serve as a brand ambassador, cultivating meaningful relationships that strengthen customer engagement and increase brand awareness.
• Support new store openings, cross-store collaboration, and market initiatives as business needs evolve.

Lead Operational Excellence

• Ensure exceptional execution across scheduling, visual merchandising, inventory management, payroll, compliance, and operational standards.
• Balance operational excellence with an elevated customer experience, ensuring every detail reflects the brand.
• Lead the business with sound judgment, agility, and accountability in a dynamic retail environment.

Key Performance Indicators (KPIs)Business Growth & Profitability: Drives sales growth and profitability through strong commercial execution and effective management of key business metrics.

Customer Experience & Brand Loyalty: Builds lasting customer relationships through exceptional service, personalized engagement, and strategies that strengthen loyalty and repeat business.

Team Engagement & Development: Develops an engaged, high-performing team through effective leadership, coaching, succession planning, and talent development.

Brand & Community Impact: Expands brand awareness through community partnerships, local activations, and meaningful market engagement.

Operational Excellence: Maintains exceptional execution across merchandising, inventory, financial controls, scheduling, compliance, and overall store operations.

Position Requirements

• 5+ years of progressive retail leadership experience with full accountability for business performance, team development, and operational excellence.
• Demonstrated success leading boutique, specialty, premium, or customer-focused retail environments.
• Strong business acumen with the ability to analyze performance metrics, develop commercial strategies, and drive profitable growth.
• Proven ability to recruit, coach, and develop high-performing teams while building leadership bench strength.
• Exceptional leadership, communication, and relationship-building skills with the ability to influence across teams and cross-functional partners.
• Entrepreneurial mindset with the ability to identify opportunities, solve complex challenges, and lead through change.
• Ensures the store consistently reflects brand standards through cleanliness, organization, product replenishment, and delivering an exceptional guest experience.
• Experience with Shopify, Endear CRM, Slack, and Google Workspace preferred.
• Flexible availability, including evenings, weekends, holidays, and occasional travel.
• Ability to actively lead on the sales floor, including standing, walking, climbing ladders, and lifting up to 50 lbs.
• Must be at least 18 years of age.

About Leap

The Leap platform powers insight-driven retail stores for modern brands, delivering superior performance with minimized risk. We manage 100+ stores across the country and proudly partner with trailblazing brands such as Alohas, Bombas, Frankies Bikinis, Grown Brilliance, Malbon Golf, MZ Wallace, Ring Concierge, SET, and many others.

Leap Perks

• Unlimited PTO (blackout periods apply)
• Bonus Eligible
• Healthcare benefits (medical, dental, vision)
• Flexible time off (paid company holidays, unlimited PTO, sick leave, parental leave)
• Access to company perks (commuter benefits, 401(k), paid sabbatical, employee discounts, referral bonus, telecom reimbursement)
• Employee Assistance Program
• Employee discount and wardrobe allotment for participating Leap brands

Leap celebrates diversity and is committed to fostering a safe, rewarding, and inclusive workplace where every team member can thrive. We believe our differences strengthen our organization and better support the brands, customers, and communities we serve.