General Manager, Marketing and Sales
- Compensation
- Not disclosed
- Location
- Lagos State, Nigeria
- Work setup
- Not specified
- Seniority
- C level
- Employment
- Contract
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field
- At least 5 years' experience in sales, marketing or business development, including 3 years in a general management or senior leadership role
- Track record in events, experiential marketing, advertising, media or entertainment in Nigeria
- Proven record of selling high-value creative or event services to brands, agencies and corporate clients
- Strong network among Lagos brands, agencies, event organisers, real estate developers and government
- Experience launching a new business or brand in Nigeria is an advantage
- Experience with drones, aviation or technical event production is an advantage
Full description
Position details
The General Manager leads Skyvertise's business in Nigeria from Lagos, with full responsibility for marketing, sales and local delivery, and reports to the Chief Executive Officer at the Dubai head office.
Item
Detail
Job title
General Manager, Marketing and Sales
Company
Skyvertise (Nigeria operations)
Location
Lagos, Nigeria
Employment type
Full
About Skyvertise
Skyvertise is a drone light show and aerial advertising company, founded in 2023. It designs and delivers shows for brands, festivals, landmark events and private celebrations, and handles permits, logistics, set-up and live operations for each show.
Role purpose
The General Manager will establish and grow Skyvertise in Lagos. The role wins clients, builds the brand in the local market, and makes sure every show is permitted, safe and profitable.
Target clients include brands and advertising agencies, event and festival organisers, real estate developers, government bodies, and private clients planning weddings and celebrations.
Key responsibilities
Strategy and market entry
- Develop and execute the go-to-market plan for Nigeria, starting in Lagos and extending to Abuja and other cities
- Set pricing, show packages and revenue targets for the Nigerian market, with head office approval
- Prepare the annual business plan and budget, and manage the Nigeria profit and loss account
- Track competitors, client demand and the events calendar, including national holidays, the festive season, concerts and product launches
Sales and revenue
- Win show contracts from brands, advertising and experiential agencies, event and festival organisers, real estate developers, government bodies and private clients
- Build and manage the sales pipeline in a CRM, from first enquiry to signed contract
- Prepare proposals, quotations and show concepts with the Dubai creative team, and negotiate contract and payment terms
- Manage key accounts and secure repeat and annual bookings
Marketing and brand
- Launch and grow the Skyvertise brand in Nigeria through social media, PR, influencers and showcase shows
- Build referral partnerships with event planners, wedding planners, venues and agencies