General Manager - Marketing

Key Responsibilities:

• Develop and execute 360 integrated marketing and communication strategies across digital, print, OOH, radio, and on-ground channels.

• Lead mall campaigns, seasonal promotions, events, and experiential activations.

• Drive social-media-first digital engagement and build impactful digital marketing strategies.

• Manage performance marketing, SEO/SEM, CRM, social media, and influencer collaborations.

• Develop strong brand communication and positioning across customer touchpoints.

• Lead tenant communications and collaborate with retail brands on joint marketing initiatives.

• Manage media relations, PR, corporate messaging, and crisis communication.

• Analyze consumer insights, campaign performance, and customer engagement to optimize marketing outcomes.

• Brief and manage advertising agencies, media partners, creative agencies, and external vendors.

• Collaborate with cross-functional teams to ensure seamless campaign planning and execution.

• Lead marketing ideation and translate business objectives into creative and impactful campaigns.

• Monitor marketing effectiveness and identify opportunities to improve customer experience and engagement.

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