General Manager - Marketing - Retail

Key Responsibilities:

• Develop and execute 360 marketing and communication strategies across digital, print, OOH, radio, and on-ground platforms.

• Lead mall campaigns, seasonal promotions, events, and experiential activations.

• Drive social media, CRM, performance marketing, SEO/SEM, and influencer marketing initiatives.

• Manage tenant communications and joint marketing initiatives with retail brands.

• Lead PR, media relations, corporate communications, and crisis communication.

• Analyze consumer insights and campaign performance to improve engagement and customer experience.

• Manage external agencies, vendors, and cross-functional stakeholders for seamless campaign execution.

• Drive brand strategy, communication planning, ideation, and agency briefing.

Preferred Candidate:

• 12-15 years of overall marketing/communications experience.

• Candidates from product-led organizations preferred.

• Strong experience in digital marketing, social media, brand management, and 360 marketing.

• Proven exposure to retail/mall marketing, events, activations, or experiential marketing.

• Prior advertising agency experience followed by in-house marketing experience will be an advantage.

• Strong strategic thinking, communication, leadership, and stakeholder management skills.

• Experience managing agencies, vendors, and multiple marketing campaigns.

• English and Hindi fluency required; Marathi preferred.

• Bachelors/Masters degree in Marketing, Communications, Business Administration, or related field.