General Manager - Sales - Boiler

Role Overview:

The General Manager of Sales for the Boiler division serves as the strategic architect for our thermal energy solutions portfolio. In this capacity, you will lead high-stakes sales operations, engaging directly with industrial clients, EPC consultants, and key stakeholders in the power and process sectors to drive market penetration. You will be responsible for translating complex technical requirements into value-driven proposals, ensuring that our boiler systems are positioned as the preferred choice for efficiency and reliability. By aligning cross-functional teams - including engineering, project management, and finance - you will ensure seamless execution from lead generation to final commissioning, directly influencing the company top-line growth and long-term market leadership.

Key Responsibilities:

• Lead business growth, with a strong focus on Thermal Power Plants, PSUs, utilities, and other fuel-intensive industries.

• Leverage senior sales experience with exposure to Thermal Power Plants, understanding boiler operations and plant-level decision-making, and engaging with senior technical, commercial, PSU, and government stakeholders.

• Promote concept-based selling, strategic customer engagement, tender participation, and relationship management at plant, corporate, institutional, and government levels.

• Build and maintain relationships with Plant Heads, Chief Engineers, Boiler Heads, Operations Heads, Purchase Heads, PSU decision-makers, government department heads, and senior management.

• Identify new business opportunities in PSU, utility, institutional, and large private sector accounts.

• Demonstrate a strong understanding of Thermal Power plant operations and the ability to engage credibly with technical and commercial stakeholders.

• Maintain strong exposure to PSU, institutional sales, and tender-based business.

Required Skillset:

• Demonstrated expertise in industrial sales cycles, specifically within the boiler, heat exchanger, or power plant equipment sector, showing a deep understanding of thermal engineering applications.

• Proven ability to negotiate complex, high-value contracts with senior stakeholders, balancing commercial interests with technical feasibility.

• Exceptional communication and interpersonal skills, with the ability to articulate complex value propositions to diverse audiences, from plant engineers to C-suite executives.