Swickard Auto Group
General Sales Manager | Anchorage Area Regional Application
- Compensation
- Not disclosed
- Location
- Anchorage Area, AK
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Sales
- Posted
Must have
- • Proven success as a GSM or senior desk manager at a high-volume import or domestic store
- • Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
- • A leadership approach rooted in clarity, preparation, and steady accountability -- you lead by standard, not by pressure
- • Deep experience with modern digital retail, CRM utilization, appointment setting, and structured follow-up processes
- • Strong operational instincts around inventory, pricing, and market dynamics
- • Proven ability to build and develop strong sales teams
- • A guest-first mindset that aligns with Swickard's hospitality-first culture
Full description
This is a general application for future openings at Swickard Auto Group's Anchorage-area dealerships. Qualified candidates will be contacted as opportunities arise.Anchorage, AK | General Sales Manager | GSM | Variable ops | Import | Domestic | Luxury | High-volume | Alaska | Hospitality-first leadership | CRM | Digital retail | Veterans encouraged to applyIS THIS YOU?
- You're a proven GSM or senior desk manager who leads through clarity, preparation, and steady accountability -- not pressure and chaos
- You build managers into coaches and sales advisors into disciplined, guest-focused professionals
- You're open to what's next -- and want to be in conversation with a growing hospitality-first automotive group before a specific opportunity arises
WHO WE ARE
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
We operate four dealerships in the Anchorage market and we're always building relationships with strong GSM-caliber leaders. As GSM, you are the architect of the guest journey. You will oversee all variable operations, ensuring that genuine hospitality is felt in every appointment, digital lead, trade appraisal, and F&I menu presentation.
Responsibilities:
- Variable Operations Leadership: Full P&L responsibility for New, Pre-Owned, Digital Retail, and F&I performance.
- People Development: Transitioning "managers" into "coaches." You will be responsible for the growth and accountability of desk managers, BDC leaders, and sales advisors.
- The "Swickard" Process: Implementing a daily execution rhythm built on appointment preparation, rapid lead response, and rigorous CRM discipline.
- Inventory Strategy: Strategic management of new-car allocations and an aggressive, market-driven used car acquisition and pricing strategy. Includes trade appraisals, aging control, and pricing.
- Cross-Department Synergy: Partnering with Fixed Ops to ensure a seamless "hand-off" and a lifetime guest relationship.
- Brand reputation & market presence, aligned with Swickard’s commitment to integrity, community, and long-term relationships.
- KPIs: volume, front/back gross performance, digital close rates, lead response times, and CSI/NPS.
WHAT WE'RE LOOKING FOR
- Proven success as a GSM or senior desk manager at a high-volume import or domestic store