GEO Specialist

Roles & Responsibilities :

• Build and optimize AI-first content and data pipelines to improve visibility across LLM platforms.

• Design and implement Generative Engine Optimization (GEO) strategies (next-gen SEO for AI search).

• Work on prompt optimization, retrieval structuring, and semantic ranking for AI systems.

• Collaborate with marketing and product teams to ensure content is AI-consumable and discoverable.

• Optimize structured and unstructured data for LLM ingestion (RAG pipelines, embeddings, metadata tagging).

• Analyze how AI systems surface content and continuously improve ranking signals within AI outputs.

• Experiment with AEO (Answer Engine Optimization) techniques for direct answer-based discovery.

• Monitor performance using AI analytics tools and refine strategies based on user query patterns.

What we're looking for :

• 4+ years of overall professional experience, with meaningful experience in SEO roles.

• 1+ years of hands-on experience in GEO, AEO, or similar AI-driven search optimization.

• Strong understanding of modern SEO, GEO, AEO, and AI/LLM-based ranking, including semantic search, entity optimization, query intent, and content relevance.

• Good understanding of LLM ecosystems such as ChatGPT, Google Gemini, or similar platforms.

• Engineering background with a B.Tech / B.E. or equivalent degree.

• Exposure to Digital-first companies, consumer tech, fintech, SaaS, or marketing agencies.