Global Manager - Digital, CRM & AI
- Compensation
- Not disclosed
- Location
- Louisville, KY, US
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 6+ years
- Category
- Not specified
- Posted
Skills
Must have
- Bachelors degree in Marketing, Economics, or a related field, or equivalent demonstrable experience
- Minimum 6 years' experience in digital marketing with demonstrable strong progression from execution into strategic thinking and leadership.
- Excellent stakeholder management and presentation skills, with experience engaging senior managers and director level leadership.
- Comfortable operating in a matrixed, global organization across multiple brands and functions.
- Proven experience developing integrated digital strategies and tactics across e-commerce, paid media, SEO/AEI, CRM, and content within a multi-brand environment.
- Experience developing CRM strategies and plans including customer lifecycle management, segmentation, personalization and marketing automation.
- Experience with AI applications across digital marketing, including ai search optimization (AEO), AI-assisted content production and workflow automation in brand and consumer discovery.
- Experience with CRM platforms such as Klaviyo or Salesforce, consumer data platforms (CDPS), first-party data tactics and audience management.
- Strong analytical capability with experience translating complex performance data into strategic recommendations.
- Platform experience including Shopify, WordPress, Google analytics 4, Google search console, Brightedge (or equivalent), CRM platforms and major paid media platforms.
Full description
Sazerac Company Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.
Job Description/Responsibilities
As the Global Manager - Digital, CRM & AI Strategy, you will support the evolution and execution of Sazerac's global direct to consumer approach across Digital, CRM and AI-enabled content production and automation, as well as its integration with Sazerac Homeplaces and physical branded experiences. This role translates strategic priorities into integrated digital, CRM, Content and AI roadmaps, ensuring scalable execution, measurable business impact, and continuous optimization across a multi-brand portfolio in the US and priority Global markets.
What You’ll Do:
- Develop integrated digital frameworks and methods across DTC workstreams including e-commerce, SEO/AIO, content, CRM and UX.
- Integrate Digital Approaches with Homeplaces and physical Branded Experiences.
- Develop CRM activities that improve customer acquisition, engagement, retention and lifetime value across the DTC ecosystem.
- Ensure CRM initiatives are integrated with broader digital, media and content approach.
- Lead the adoption of AI across DTC content production, identifying opportunities to improve speed, quality, scale and operational efficiency.
- Contribute to internal capability building by promoting best practice across digital marketing, CRM and AI across the organization.
Qualifications/Requirements
Required:
- Bachelors degree in Marketing, Economics, or a related field, or equivalent demonstrable experience
- Minimum 6 years' experience in digital marketing with demonstrable strong progression from execution into strategic thinking and leadership.