EPAM Systems
Marketing Campaign Manager - Global Campaigns
Leads integrated marketing campaigns for retail and consumer services, aligning business goals with cross-functional teams to drive awareness, engagement, and revenue using data-driven strategies and marketing tech.
- Compensation
- Not disclosed
- Location
- USA
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 6+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
- 6-8 years of experience in B2B marketing, integrated campaigns, or go-to-market strategy
- Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
- Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
- Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
- Experience with marketing automation, CRM, and campaign management platforms
- Familiarity with ABM programs and ability to use data insights to optimize campaign impact
Nice to have
- Experience in retail and consumer services industries
Full description
Shape and orchestrate integrated marketing campaigns that drive measurable business impact. As our Campaign Manager, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams.
At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders.
Req# 1054582499
Responsibilities
- Translate business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
- Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
- Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
- Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
- Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
- Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement
Requirements
- Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
- 6-8 years of experience in B2B marketing, integrated campaigns, or go-to-market strategy
- Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
- Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
- Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
- Experience with marketing automation, CRM, and campaign management platforms
- Familiarity with ABM programs and ability to use data insights to optimize campaign impact
Nice to have
- Experience in retail and consumer services industries
Benefits
- Medical, Dental and Vision Insurance (Subsidized)
- Health Savings Account
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Short-Term and Long-Term Disability (Company Provided)
- Life and AD&D Insurance (Company Provided)
- Employee Assistance Program
- Unlimited access to LinkedIn learning solutions
- Matched 401(k) Retirement Savings Plan