Growth Manager - Social Media Ads

Role Overview:

We are looking for a Growth Manager Meta Ads who is highly hands-on and data-driven, with deep expertise in Meta performance campaigns and a strong track record of scaling customer acquisition.

This role is for a sharp growth marketer who can own the Meta funnel end-to-end strategy, execution, optimisation, experimentation and performance.

Key Responsibilities:

• Own and scale Meta Ads campaigns across acquisition, conversion and retargeting.

• Develop campaign strategy across prospecting, retargeting, lookalikes, catalog and performance audiences.

• Drive continuous optimisation of CAC, ROAS, CTR, CVR, CPM and overall campaign efficiency.

• Analyse campaign and funnel data to identify performance gaps and growth opportunities.

• Run creative, audience, messaging and landing-page experiments to improve performance.

• Work closely with Creative and Product teams to build high-converting ad creatives and funnels.

• Manage campaign budgets and ensure efficient allocation based on performance.

• Build strong understanding of customer cohorts, acquisition funnels and LTV.

• Track competitors, platform changes and emerging Meta advertising trends.

• Build clear performance reports and translate data into actionable growth decisions.

Must-Have:

• 3-5 years of hands-on experience in Growth/Performance Marketing.

• Strong expertise in Meta Ads Manager, Business Manager and Meta Pixel/CAPI.

• Proven experience in scaling Meta campaigns with measurable business outcomes.

• Strong understanding of full-funnel performance marketing and attribution.

• Excellent analytical skills with strong command of CAC, ROAS, LTV, CTR, CPM, CPC and conversion metrics.

• Experience with high-volume B2C / D2C / e-commerce / consumer internet businesses preferred.

• Highly execution-oriented comfortable managing campaigns independently rather than only managing agencies.