Growth Marketer

About the role

We're hiring a Growth Marketer to own the two engines that turn marketing spend into pipeline: organic visibility (SEO plus answer-engine and generative-engine optimisation, AEO/GEO) and paid campaign performance. You'll audit both, fix what leaks, scale what works, and be judged on qualified pipeline — not clicks, form fills or impressions.

What you'll own

You'll run two loops — organic and paid.

Organic visibility: SEO, AEO and GEO

• Measure how AI assistants (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews) answer our buyers' questions, per market: are we cited, which sources they draw on, what they say about us, and which competitor wins the answer.
• Maintain the tracked prompt set across three buyer intents — discovery ("best X for Y"), alternatives ("alternatives to [competitor]") and sentiment ("[brand] reviews", "[brand] vs [competitor]") — built from observed queries, not guesses.
• Trace every negative or inaccurate AI answer to its root source (a review site, a directory listing, an employer-review page, a competitor page) and fix it there with dated, factual content.
• Ship content engineered to be quoted: answer-first pages, comparison and alternatives pages, FAQs with schema, and original data stories.
• Own technical readiness: structured data, llms.txt, AI-crawler rules, canonicals, redirects and page speed — spec the change, then verify it is live.
• Grow the off-site footprint AI engines trust: review-platform profiles and their category placement, consistent directory listings, tier-1 trade-media coverage, and disclosed community answers on forums like Reddit and Quora.

Paid performance

• Audit campaigns end to end — spend, then CRM contacts, MQLs, SQLs, opportunities and closed-won — and report true cost per SQL, per opportunity and per won deal next to the platform's own numbers.
• Find where junk leads enter (broad match, loose location settings, auto-generated ads, network expansion) and close each leak structurally, not one lead at a time.
• Read the account change history and attribute a shift in performance to a change only when timing and mechanism both support it.
• Keep bidding and conversion goals healthy: no low-volume goal running alone, staged goal migrations, budget raised in measured steps.
• Compare who is served, who clicks and who converts by age, device, audience segment and geography — then against who actually becomes pipeline.
• Publish a Stop / Start / Continue plan each cycle: what to kill, what to scale, and the one fix for each near miss.

Measurement and operating rhythm

• Own a weekly three-line scoreboard (organic clicks week on week, biggest losing pages, AI-citation movers) and a monthly full report.