Growth Marketer, The Free Press
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- 3+ years of experience in performance marketing or growth marketing for a consumer subscription product. In media or at a startup is a plus.
- Hands-on experience running paid social, search, and video campaigns.
- Comfortable working in email marketing platforms and CRM/subscription management tools.
- Strong understanding of the subscriber funnel, from anonymous visitor to registered user to paid subscriber, and what moves people through it.
- Deep comfort and fluency using AI tools for campaign execution, analysis, and workflow automation, with a proactive mindset toward finding new ways AI can drive growth.
Full description
Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.
Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.
If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!
Overview:
The Free Press is looking for a Growth Marketer to help drive subscriber acquisition and retention across our fastest-growing channels. We're looking for a hands-on marketing tactician: someone who can plan, launch, and optimize campaigns across paid and owned channels, while using data to know what's working and why. You'll blend creative instinct with a rigorous, test-and-learn mindset to help scale The Free Press's subscriber base. Our ideal candidate is also passionate about using emerging AI tools to move faster, building campaigns, analyzing performance, exploring agentic tools, and automating repetitive work so the team can experiment more and ship more.
Please note submitting a cover letter is required.
Responsibilities include but are not limited to:
- Plan, execute, and optimize paid marketing campaigns across channels, including paid social, search, video, and O&O, to drive subscriber acquisition.
- Manage and grow email and on-platform marketing efforts in support of subscriber growth and engagement.
- Own campaign performance: monitor results, run tests, and adjust tactics in real time to maximize ROI.
- Build and execute a testing roadmap for offers, creative, and messaging to improve acquisition and retention.
- Use audience segmentation and subscriber data to tailor campaigns and messaging to different reader groups.
- Support paywall, pricing, and promotional strategy by helping design and run experiments.
- Collaborate with editorial, audio, video, and events teams to bring cohesive, on-brand marketing campaigns to life.
- Use AI tools to accelerate campaign builds, reporting, and workflow automation across the growth function.
- Help set and track growth and retention goals.