Growth Marketing Account Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a dental marketing agency formed through the merger of two organizations. The agency combines brand strategy, SEO, AI search visibility, paid media, social media, video production, and performance measurement to help dental practices attract patients and grow.

Role Overview

The Growth Marketing Account Manager will oversee marketing strategy and performance across all client pods, ensuring teams deliver cohesive strategies, measurable results, and a strong client experience. This role focuses on connecting multiple digital marketing services into comprehensive client growth strategies while improving team performance, strategic consistency, and client outcomes.

Location

Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST

Key Responsibilities

Strategic Leadership & Client Growth Strategy

• Provide strategic direction across client pods, aligning marketing initiatives with each client's business goals, market conditions, and growth opportunities.

• Develop cohesive marketing strategies that connect SEO, paid media, social media, video, content, websites, and AI search visibility.

• Review client account strategies and deliverables to ensure alignment with strategic priorities.

• Challenge assumptions, identify improvement opportunities, and guide teams toward high-impact marketing initiatives.

• Establish consistent strategic frameworks and quality standards across the organization.

• Support the alignment of marketing strategies and delivery processes across the combined agency.

Team Coaching & Strategic Development

• Coach pod leaders, strategists, and delivery teams on digital marketing strategy, performance analysis, and client engagement.

• Identify team skill gaps and develop practical training programs, playbooks, and account review processes.

• Strengthen collaboration between creative, technical, and client-facing teams.

• Help teams interpret performance data and translate insights into actionable marketing recommendations.

• Develop pod leaders' ability to evaluate account performance and provide strategic client guidance.

Marketing Performance & Accountability

• Monitor performance dashboards and evaluate marketing results across client accounts.

• Assess performance against established client goals, including qualified leads, patient acquisition, conversion rates, acquisition costs, and attributable revenue when available.

• Identify underperforming accounts and investigate the underlying causes of performance challenges.

• Guide teams in developing and implementing corrective action plans.

• Collaborate with delivery teams to improve reporting accuracy and performance visibility.

• Distinguish marketing performance issues from tracking limitations and client-side conversion challenges.

• Connect marketing performance metrics with measurable business outcomes.

Client Education, Retention & Account Growth

• Participate in strategic client meetings and performance reviews when senior-level guidance is required.

• Explain marketing performance, business impact, improvement opportunities, and recommended next steps to clients.

• Partner with account teams to identify potential client retention risks.

• Develop proactive improvement plans to address account performance concerns and strengthen client relationships.

• Identify relevant upsell and cross-sell opportunities based on client needs and measurable growth potential.

• Support former-client re-engagement after establishing core strategic leadership processes.

AI Integration & Emerging Marketing Channels

• Guide the adoption of AI tools and workflows to improve marketing research, strategic planning, performance analysis, and service delivery.

• Support the integration of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) into broader client marketing strategies.

• Evaluate emerging marketing approaches through practical testing and measurable performance outcomes.

• Help teams incorporate AI-assisted marketing practices into existing strategic frameworks.

Qualifications

Experience

• Significant professional experience leading digital marketing strategy within an agency environment across multiple client accounts.

• Proven experience coaching multidisciplinary marketing teams and improving client performance.

• Experience developing and overseeing integrated digital marketing strategies across multiple channels.

• Experience reviewing marketing dashboards, interpreting performance data, and evaluating campaign effectiveness.

• Experience assessing attribution limitations and connecting marketing activities to measurable business outcomes.

• Experience supporting client retention and identifying relevant account expansion opportunities.

• Experience leading strategic client conversations and presenting marketing performance recommendations.

• Experience developing marketing strategies for dental practices, healthcare organizations, or other local service businesses is preferred.

• Previous experience leading teams within a pod-based agency structure is a plus.

• Experience aligning teams, processes, and strategic frameworks following a merger or organizational change is preferred.

Skills

• Strong understanding of SEO, paid media, social media, content marketing, video strategy, and website conversion optimization.

• Ability to connect multiple marketing channels into cohesive strategies aligned with client business objectives.

• Strong analytical skills for evaluating qualified leads, patient acquisition, conversion rates, acquisition costs, and attributable revenue.

• Ability to identify underperforming accounts, investigate root causes, and recommend corrective actions.

• Understanding of marketing attribution limitations, reporting accuracy, and client-side conversion challenges.

• Ability to coach marketing strategists, pod leaders, and multidisciplinary delivery teams.

• Experience developing strategic frameworks, training materials, playbooks, and account review processes.

• Ability to translate marketing performance data into clear business insights and actionable recommendations.

• Familiarity with AI-assisted marketing tools and workflows.

• Understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

• Ability to guide strategic client discussions, performance reviews, and challenging account conversations.

• Strong prioritization, ownership, and decision-making skills within a growing organization.

• Ability to identify client retention risks and recommend account growth opportunities aligned with demonstrated business needs.

• Familiarity with patient acquisition funnels, call tracking, CRM reporting, and revenue attribution is a plus.

What Success Looks Like

• Client pods consistently deliver coordinated marketing strategies aligned with business goals.

• Underperforming accounts and potential performance issues are identified early and addressed through clear action plans.

• Clients have a stronger understanding of marketing results and the value of the agency's services.

• Pod leaders demonstrate stronger strategic thinking, performance analysis, and client advisory capabilities.

• Marketing teams collaborate effectively across channels and maintain consistent strategic standards.

• Client retention improves through proactive account management and performance improvements.

• Account growth opportunities are identified based on genuine client needs and demonstrated results.

Opportunity

The Growth Marketing Account Manager will have the opportunity to provide strategic leadership across a dental marketing agency formed through the merger of two organizations, helping establish consistent marketing strategies, performance standards, and team development practices.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets