Growth Marketing Manager

About Airtribe

Airtribe is an AI-first upskilling platform for working professionals. Our programs are designed around real-world use cases, AI tools, and hands-on learning, delivered by industry leaders from companies like Uber, Google, and Microsoft.

We are a profitable business backed by strong investors, focused on sustainable growth, strong unit economics, and long-term value creation.

The Context

Growth at Airtribe is not just about increasing leads. It is about improving quality, efficiency, and predictability.

As we scale, running paid campaigns is not enough. The real challenge lies in optimizing CAC, improving funnel conversion, and ensuring that growth efforts translate into actual business outcomes.

This role exists to build and scale a high-performance growth engine that is data-driven, efficient, and outcome-focused.

The Role

As a Growth Marketing Manager, you will own paid acquisition and lead generation end-to-end.

You will be responsible for driving high-quality leads, improving conversion efficiency, and building scalable growth systems.

This is a high-ownership role that combines performance marketing, analytical thinking, and experimentation.

What You'll Own

• End-to-end paid acquisition across platforms including Google, YouTube, Instagram, and LinkedIn

• Lead generation strategy with a focus on quality and conversion

• Campaign setup, optimization, and scaling across channels

• Funnel performance including lead quality, conversion rates, and CAC

• Data tracking, reporting, and performance analysis

• Collaboration with sales, program, and leadership teams to align on outcomes

• Continuous experimentation with new channels, creatives, and strategies

What Problems You'll Solve

• Improving lead quality while maintaining scale

• Reducing CAC and improving overall growth efficiency

• Bridging the gap between marketing leads and actual conversions

• Identifying and fixing bottlenecks across the acquisition funnel

• Building a predictable and scalable growth engine

What We're Looking For

• Strong understanding of performance marketing, growth strategies, and lead generation

• Experience in running and optimizing paid campaigns across major platforms

• Strong analytical mindset with the ability to work with data and metrics

• Good intuition for audience targeting, messaging, and positioning

• High ownership mindset with a bias for execution

• Comfort working in a fast-paced startup environment