Growth Marketing Manager

Czym będziesz się zajmować?

• Building and owning the MQL to SQL pipeline, including lead scoring setup in HubSpot, defining qualification criteria, and optimizing conversion rates across segments
• Planning and executing paid campaigns (LinkedIn Ads, Google Ads, and remarketing) to generate qualified leads for the sales team
• Tracking and reporting on marketing ROI, including CAC, LTV:CAC ratio, pipeline attribution per channel, and campaign performance
• Creating high-converting content such as gated reports, case studies, SEO articles (PL + EN), landing pages, and email sequences
• Running product marketing campaigns positioning Workai Platform and new modules (Workai Intelligence, Spaces, and Learning) across different buyer segments
• Organizing and promoting events, including webinars, industry conferences (e.g. AI for Work), and partner events
• Aligning marketing with sales goals by collaborating with SDR, Business Development, and Customer Success on shared pipeline targets
• Supporting international expansion to drive awareness and lead generation in Poland (primary), Germany, and US/UK markets
• Managing PR and brand positioning through press releases, analyst reports, thought leadership content, and partner communications

Kogo poszukujemy?

• Proven experience in B2B SaaS marketing with a focus on demand generation, content marketing, or growth marketing
• Hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads) with measurable ROI
• Strong content creation skills with the ability to write compelling case studies, SEO articles, and campaign copy in English
• Data-driven mindset with decisions based on funnel metrics, conversion rates, and pipeline data
• Experience with marketing automation and CRM tools (lead scoring, workflows, attribution)
• Fluency in English (C1+)
• Strategic thinking combined with execution skills in a small team environment

Nice to have:

• Experience with HubSpot (Marketing Hub and/or Sales Hub)
• Background in Employee Experience, HR Tech, or Internal Communication space
• Experience marketing to enterprise buyers (CHRO, CIO, C-Level)
• Familiarity with SEO tools (Ahrefs, Semrush) and analytics (Google Analytics, Hotjar)
• Basic design skills or experience with tools like Figma, Canva, or Adobe Creative Suite
• Experience working with AI-powered products or positioning AI features to enterprise buyers

Czego wymagamy?

2 lata doświadczenia na podobnym stanowisku
Znajomości:

• CRM
• HubSpot
• LinkedIn Ads
• Google Ads
• B2B SaaS marketing
• Paid digital campaigns
• Content creation
• Analiza danych
• Marketing automation
• Strategic thinking

Mile widziane:

• Pakiet Adobe Creative Cloud

Języki:

• Polski
• Angielski

Jakie warunki i benefity otrzymasz?

• 10k–14k PLN netto/m (B2B)
• 8.3k–11.6k PLN brutto/m (Umowa o pracę)
• B2B - Elastyczne godziny pracy (100%)
• Praca zdalna: Hybrydowo
• Budżet szkoleniowy, Wyjazdy na konferencje
• Pakiet medyczny, Pakiet sportowy

Kim jesteśmy?

Workai was founded in 2016 to help the people responsible for internal communication, knowledge management, and employee engagement in organizations of all sizes and industries to conduct personalized and engaging internal communication, get feedback, transform culture, and measure all interactions. Remote, hybrid, or onsite, with no IT skills needed.

Our award-winning Employee Experience Platform is already being used by hundreds of the most innovative organizations worldwide – from local companies to multinational corporations with tens of thousands of employees in the financial, energy, telecommunications, and transportation industries.

Workai's key benefits are:

• Makes it easy to create engaging, responsive, and consistent intranet and knowledge content with a drag-and-drop visual CMS, with no technical or graphic design skills required
• Helps you to personalize internal communications to any audience or group - based on organizational structure, positions, location, experience, and more
• Allows you to measure employee engagement, content reach, internal information campaigns, and user interactions – in real-time
• Helps employees find the correct information faster by using artificial intelligence