Growth Marketing Manager
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 7+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5–7+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment.
- Demonstrated success driving pipeline and revenue growth through data-driven marketing initiatives.
- Strong experimentation mindset with experience designing and analyzing tests across multiple channels.
- Hands-on experience with lifecycle marketing, funnel optimization, and content-driven growth programs.
- Strong analytical instincts and comfort working with dashboards, attribution models, and performance forecasts.
- Ability to operate effectively in ambiguous, fast-paced environments and collaborate across teams.
- Clear, confident communicator capable of presenting insights and recommendations to executive stakeholders.
Full description
About ESM
ESM is a tech-enabled Risk Management firm dedicated to improving outcomes in Workers’ Compensation, Safety, and OSHA Compliance. We provide Claims Management, Safety/Compliance consulting, and a suite of proprietary SaaS tools, including a digital inspection app, LMS, analytics dashboards, and a subscription-based compliance library, all designed to deliver actionable Business Intelligence to employers.
This is an opportunity to join a company that is in growth mode. We are a seasoned company that acts like a startup. Please visit our website for more information
Job Description:
We are looking for a Growth Marketing Manager to lead demand generation, pipeline growth, and revenue acceleration across the full customer lifecycle. This role blends strategy, execution, experimentation, and analytics, and is ideal for a hands-on operator who enjoys building scalable systems from the ground up.
You will work closely with the CEO and cross-functional partners across Service, Sales, Customer Success, and Operations to design and execute growth programs that directly impact revenue. This role has high visibility, high ownership, and meaningful influence on how the company scales its go-to-market engine.
If you’re a tech-savvy, marketing crazed professional who is creative, has innovative ideas to improve the customer experience, build brand presence, and is comfortable working with an exciting team, reach out!
Core Responsibilities:
- Own growth across the full funnel, including acquisition, activation, engagement, retention, and revenue.
- Design, execute, and analyze experiments across paid, organic, lifecycle, and emerging channels to drive pipeline and revenue growth.
- Manage and optimize paid acquisition channels such as Google Ads, LinkedIn, Meta, and affiliate partnerships.
- Partner with Service and Customer Success to improve onboarding, activation, and conversion rates throughout the customer journey.
- Build and optimize lifecycle programs across email, in-app messaging, onboarding, and reactivation campaigns.
- Define, track, and report on core growth metrics including CAC, LTV, pipeline contribution, churn, ARPU, and conversion rates.
- Develop dashboards, attribution models, and forecasting frameworks to support executive-level decision making.
- Leverage AI tools and automation to accelerate experimentation, scale output, and improve marketing efficiency.
C
ontent Responsibilities:
- Support the development of high-quality content including computer-based trainings (via Synthesia), case studies, website content, and other marketing assets.