Growth Marketing Manager (Hybrid)
- Compensation
- Not disclosed
- Location
- Toronto, Canada
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5+ years of experience in B2B growth marketing or demand generation within technology, SaaS, or digital marketplaces.
- Demonstrated experience managing both product-led (self-serve) and sales-assisted go-to-market motions.
- Proven track record partnering directly with Sales and Revenue teams to deliver on shared pipeline and revenue targets.
- Demonstrated ability to analyze funnel metrics and behavioral data to diagnose growth opportunities and prioritize execution.
- Strong cross-functional collaboration and communication skills, with experience leading strategic initiatives across matrixed teams.
Nice to have
- Experience marketing software solutions or digital platforms directly to independent restaurants or small-to-medium businesses (SMBs).
- Practical experience applying AI tools to conduct market research, automate workflows, and scale content generation.
- Background in designing lead routing frameworks, qualification criteria, or service level agreements (SLAs) across multi-touch funnels.
- Experience partnering directly with Account Management teams to drive customer expansion and retention marketing initiatives.
Full description
Location: Toronto, Canada (Hybrid Position, in office 2 days per week)
With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
B2B Growth Marketing Manager
About the Job
As the B2B Growth Marketing Manager for OpenTable’s independent restaurant segment, you will lead the end-to-end growth strategy across both self-serve and sales-assisted motions. In this role, you will own how independent restaurants discover, evaluate, activate, and grow their partnership with OpenTable. Partnering closely with Product, Sales, and Analytics, you will translate cross-functional business goals into a high-impact growth roadmap that directly expands customer acquisition and retention.
Responsibilities
- Own and execute the holistic growth roadmap for the independent restaurant segment across acquisition, activation, conversion, and retention.
- Lead the product-led, self-serve restaurant motion by optimizing the user journey from initial discovery to conversion in partnership with Product and Web teams.
- Build and manage targeted demand generation programs—including outbound campaigns, account-based marketing, and sales enablement—for consultative, sales-assisted accounts.
- Design seamless operational criteria and feedback loops between self-serve and sales-assisted paths to optimize lead routing and lifecycle transitions.
- Establish shared pipeline, conversion, and revenue targets in close collaboration with Sales, Account Management, and Revenue leadership.
- Leverage data analytics, behavioral insights, and emerging AI tools to accelerate experimentation, refine audience messaging, and improve funnel performance.
Minimum Qualifications
- 5+ years of experience in B2B growth marketing or demand generation within technology, SaaS, or digital marketplaces.
- Demonstrated experience managing both product-led (self-serve) and sales-assisted go-to-market motions.
- Proven track record partnering directly with Sales and Revenue teams to deliver on shared pipeline and revenue targets.