Growth Marketing Manager (Web Funnels, Subscriptions)

We’re looking for a Growth Marketing Manager to join our flagship B2C AI product and own one of its product lines end to end - from how it’s positioned and sold, through the web funnel, to the unit economics that make it profitable.

Responsibilities:

• Own your product lines. Launch new directions and scale existing ones, from the first funnel version to stable growth.
• Build and improve funnels. Quizzes, onboarding, paywalls, upsell flows, web2web and web2app journeys. You build and edit them yourself in our Funnel Builder.
• Shape the offer and monetization. Trials, pricing, rebill frequency, upsells, and product positioning for a specific audience.
• Test constantly. Form hypotheses, prioritize them by expected impact, run A/B tests, and read results honestly.
• Work hand in hand with UA and creative. Brief new creatives and variations, take part in testing and scaling Meta campaigns, and make sure what the ad promises is what the funnel delivers.
• Understand the audience and the market. Research user pain points and motivations, break down competitor funnels and creatives, and bring ideas for new products.
• Stay on top of the numbers. Step-by-step funnel CR, CPB, pLTV, ROI, PAM. Know which lever moves the economics most.

How We’ll Know It’s Working

• The product line you own becomes PAM-positive and keeps trending up.
• Tests run in a steady flow, and every one ends with a clear takeaway.
• You handle day-to-day funnel, offer, and creative work on your own, without waiting for other teams’ capacity.

What we look for:

• 2–3+ years in growth, product marketing, or performance marketing for subscription products (web or mobile).
• Hands-on experience building and optimizing funnels: quizzes, onboarding, paywalls. You can show what you changed and what it led to.
• Strong grasp of subscription unit economics: trial → rebill, LTV, CPB, ROI, cohort logic.
• Solid understanding of how Meta Ads buying works, so you can speak UA’s language.
• Ability to run A/B tests on your own and tell a real result from noise.
• An owner’s mindset: you see things through and don’t consider a task done until the metric moves.
• English good enough to work with a US audience and write funnel copy.

Nice to Have

• Experience in astrology, wellness, self-help, or relationships.
• Experience with US audiences aged 35+ / 45+.
• Experience with funnel builders, Stripe, and the payments side of subscriptions (approval rates, refunds, chargebacks).
• Ability to make a creative or a variation yourself with AI tools.
• SQL or confident work with BI dashboards.

We offer:

• A fast, data-driven environment.
• Competitive compensation based on your experience, expertise, and impact.
• Access to available AI tools.
• Reimbursement of professional courses and trainings.
• Flexible working hours.
• Professional equipment and access to the necessary programs.
• Paid vacations, sick days, and other benefits.
• Medical insurance.
• A variety of corporate events and team-building activities.