GTM Engineer AI & Automation

Parallels has an immediate vacancy for this role.

We are looking for a GTM Engineer AI & Automation to help transform how our go-to-market organization operates.

This role sits at the intersection of revenue strategy, technology, data, AI, and automation. You will work across Sales, Marketing, Partnerships, Customer Success, and Revenue Operations to identify high-value opportunities to eliminate manual work, improve decision-making, increase seller and marketer productivity, and create more scalable customer experiences.

This is a hands-on builder role. You will prototype, implement, integrate, measure, and continuously improve programmatic and AI-enabled workflows across the revenue lifecycle.

The ideal candidate combines the curiosity and technical skills of an engineer with a strong understanding of how modern B2B go-to-market organizations operate.

The top creative and technical minds could work anywhere. So why are so many of them choosing Parallels? Here are three reasons:

• This is the moment. It’s an exciting time at Parallels, with strong leadership, a refreshed brand, and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us.
• We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got.
• It’s your world. We know you have a life. We want to be part of it, but not all of it. At Parallels, we’re serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way.

Sound good so far? Awesome. Let’s talk more about the GTM Engineer AI & Automation role and see if we’re destined to be together.

What You'll Do

Build GTM Automation & AI Workflows

• Identify repetitive, manual, or inefficient processes across the customer lifecycle and redesign them using data, integrations, automation, and AI where appropriate.
• Build programmatic workflows using APIs, webhooks, business logic, enrichment platforms, automation tools, and lightweight code.
• Design and deploy AI-enabled workflows, agents, and copilots where AI creates meaningful additional value.
• Prototype solutions rapidly and move successful experiments into scalable production workflows.
• Integrate AI capabilities new capabilities into existing GTM systems and processes rather than creating disconnected tools. Develop reusable automation components that can be deployed across multiple GTM teams.
• Choose the simplest effective technical solution for each problem, balancing impact, reliability, maintainability, cost, and speed.

Transform Sales Productivity

Develop solutions that help sellers spend more time selling, including:

• Automated account and opportunity research.
• AI-generated account briefs and meeting preparation.
• Prospect prioritization and buying-signal identification.
• Personalized outreach at scale.
• Automated CRM data capture and enrichment.
• Opportunity and pipeline intelligence.
• Deal-risk identification and next-best-action recommendations.
• Call, meeting, and email summarization.
• Automated follow-up and action-item creation.

These solutions may use programmatic automation, enrichment and intent data, APIs, business rules, AI models, or combinations of these approaches.

Modernize Marketing Operations

Partner with Marketing to apply automation, data, and AI across:

• Audience and account segmentation.
• Campaign development and orchestration.
• Content creation and repurposing.
• Lead qualification and routing.
• Intent and engagement analysis.
• ABM workflows.
• Campaign optimization.
• Marketing analytics and insights.

Improve the Entire Revenue Lifecycle

Work across Sales, Marketing, Partnerships, Customer Success, and RevOps to identify opportunities for automation across the full customer journey,from initial engagement through acquisition, expansion, renewal, and advocacy.

Examples could include:

• Partner enablement and opportunity identification.
• Customer onboarding automation.
• Customer health and expansion signals.
• Renewal-risk identification.
• Automated QBR preparation.
• Voice-of-customer analysis.
• Cross-sell and upsell recommendations.

Connect the GTM Technology Stack

• Integrate systems across CRM, marketing automation, sales engagement, customer success, data platforms, enrichment and intent platforms, and AI tools.
• Build workflows using APIs, webhooks, automation platforms, and lightweight code.
• Improve the quality and accessibility of GTM data.
• Reduce unnecessary manual movement of data between systems.
• Partner with RevOps and IT to ensure solutions are scalable, secure, and maintainable.
• Design workflows with appropriate monitoring, error handling, permissions, human review, and fallback mechanisms so they can operate reliably in production.

Drive Automation & AI Experimentation

• Maintain a prioritized pipeline of AI and automation, integration, data, and AI opportunities.
• Rapidly prototype new GTM use cases.
• Run structured experiments to determine business value.
• Measure adoption, productivity gains, revenue impact, and ROI.
• Scale successful experiments and discontinue those that do not create measurable value.
• Stay current on emerging AI models, agents, tools, GTM engineering practices, and GTM technologies.

What Success Looks Like

Success in this role will be measured by business outcomes rather than the number of AI tools or automations deployed.

Key measures could include:

• Seller time returned through automation.
• Reduction in manual GTM processes.
• Increased pipeline generation or conversion.
• Improved sales-cycle velocity.
• Improved lead and account prioritization.
• Increased adoption of AI-enabled workflows.
• Reduced GTM technology or operational costs.
• Measurable revenue or productivity impact from deployed solutions.

What You Bring

• 4+ years of experience in GTM systems, Revenue Operations, Sales Operations, Marketing Operations, solutions engineering, automation, data, growth engineering, or a related technical role.
• Strong understanding of B2B SaaS go-to-market processes and the revenue lifecycle.
• Demonstrated experience building workflow automations and system integrations.
• Hands-on experience with generative AI and large language models.
• Experience working with APIs and structured data.
• Ability to prototype using Python, JavaScript, SQL, or similar technologies.
• Experience with automation platforms such as Clay, n8n, Workato, Zapier, Make, or similar tools.
• Familiarity with CRM and GTM platforms such as Salesforce, HubSpot, Outreach, Salesloft, Gong, Marketo, or comparable systems.
• Understanding of AI agents, prompt design, retrieval-augmented generation, structured outputs, and AI workflow orchestration.
• Strong analytical skills and ability to quantify business impact.
• Ability to translate ambiguous business problems into working technical solutions.
• Excellent communication skills and the ability to work with both technical and non-technical stakeholders.

US:

• We have millions of users and decades of innovation under our belts.
• We offer a fully remote workspace. There is no pressure to work in an office whatsoever.
• Hours are flexible, too! You’ve worked hard to build your life, and we don’t want you to give it up for work.
• Our team is growing fast, and there’s a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.

What are you waiting for? Apply now! We can’t wait to meet you.

(FYI, we’re lucky to have a lot of interest and we so appreciate your application, though please note that we’ll only contact you if you’ve been selected for an interview.)

About Parallels

Parallels is a top VDI/EUC product helping businesses since 1999. Whether it’s desktop or cloud, on-prem or hybrid, Parallels has a solution to help your company optimize the speed and security of your work environment at an affordable price.

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Parallels is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.

As part of our evaluation process, we utilize an AI tool to assess candidates.

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