GTM Engineer

About the Role

As our GTM Engineer, you’ll own the full data journey a prospect takes through Serif — from the moment they first show up as a signal, through conversion, routing, and the ultimate outcome of the deal. Embedded with our marketing team, you’ll build the automations and AI-powered tools that speed up our response to new leads and sharpen how we score them, and you’ll own the data hygiene that keeps that information trustworthy as it moves from marketing into sales.

This is a brand-new function at Serif. There’s no existing playbook to inherit — you’ll be writing it, in close partnership with the teams who rely on it every day.

What You’ll Bring

• ~3 years of experience in growth or GTM marketing, marketing/revenue operations, or a technical growth role

• Solid proficiency in JavaScript/TypeScript, Python, and SQL — you’re comfortable writing custom webhooks, connecting APIs, and shipping small pieces of serverless code when no-code tools like Zapier, Make, or n8n hit their limits

• Real hands-on experience with HubSpot or a comparable CRM

• Some experience with an enrichment or sales-engagement tool such as Clay, Apollo, Outreach, or Instantly

• Some experience putting AI into practice in a real workflow — you don’t need deep expertise in agentic systems, just genuine hands-on exposure

What You’ll Do

• Build and maintain automations that speed up how quickly we respond to new leads

• Design and deploy AI-assisted tools that help qualify and route inbound leads

• Own the data schemas, tagging, and hygiene that keep lead and funnel data trustworthy as it moves from marketing into sales

• Build custom integrations and webhooks to connect our GTM tools when no-code platforms hit their limits

• Work hands-on with our CRM, enrichment tools, and outbound sequencing platforms to improve lead quality and response rates

• Partner closely with marketing and sales to understand what’s working and fold that into better automation and scoring over time

• Document the systems and decisions you put in place, since you’re building this function from scratch

Nice to Have

• Experience with Databricks or another modern data warehouse

• Experience deploying on Vercel or working with CMS platforms like Webflow

• Familiarity with Google Tag Manager and UTM-based attribution tracking

• Experience with reverse ETL tools (e.g., Hightouch, Census)

• Background in healthcare, healthtech, or B2B SaaS