Head - Demand Generation - Recruitment Firm

Key Responsibilities:

• Build, mentor, manage, and scale high-performing SDR and Business Development teams.

• Drive a strong performance culture aligned with pipeline and business targets.

• Hire, train, and develop teams to support business growth.

• Design and execute multi-channel GTM strategies focused on enterprise account penetration.

• Own inbound and outbound lead generation activities across Medium, Large, and Enterprise accounts.

• Build and optimize a predictable pipeline engine ensuring a consistent flow of high-quality leads.

• Improve pipeline velocity, conversion rates, and overall funnel performance.

• Own the complete marketing and sales funnel from awareness to lead qualification and handoff.

• Collaborate closely with Business Unit Heads and Key Account Management teams to accelerate deal closures.

• Identify cross-sell and upsell opportunities through customer and funnel insights.

• Track and report demand generation metrics and pipeline forecasts.

• Deliver data-driven recommendations to leadership teams.

• Drive AI and analytics adoption to improve campaign performance and ROI.

Required Skills & Expertise:

• Strong experience in demand generation and enterprise GTM strategies.

• Experience targeting India and US markets.

• Proven experience in hiring and scaling SDR/BD teams.

• Deep understanding of MQL, SQL, Pipeline Velocity, Conversion Rates, and Funnel Metrics.

• Strong stakeholder management and communication skills.

• Understanding of enterprise buyer personas including VP Engineering and VP Data & Analytics.

• Ability to convert complex solutions into clear business value proposition.

• Open to flexible work timings supporting US/global markets.

Tools & Technologies:

• Salesforce

• HubSpot

• Outreach

• Apollo

• 6sense