Head - Digital Marketing - eCommerce Growth

Roles & Responsibilities:

• Lead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategy.

• Build and execute business expansion strategies for domestic and international markets.

• Develop integrated campaigns across performance marketing, social media, influencers, and content.

• Manage marketplace and website performance, pricing, promotions, and visibility.

• Own online revenue targets and P&L management with focus on ROAS, CAC, LTV, conversion optimization.

• Build, lead, and manage the e-commerce and marketing team (20+ members across branding, influencer, content, SEO, marketplace, and website teams).

• Identify and develop new business partnerships and revenue opportunities in international markets.

• Collaborate cross-functionally with operations, product, and finance teams.

• Establish data-driven decision making culture and continuously optimize high-performing initiatives.

Ideal Candidate:1. Leadership Profile:

• Strong Online Marketing / E-commerce Leadership Profile with P&L ownership and digital growth expertise.

2. Experience 1:

• Must have 8+ years in E-commerce Digital Marketing or Growth roles.

3. Experience 2:

• Must have taken end-to-end ownership of an online business - strategy building, revenue growth, and P&L management.

4. Experience 3:

• Must have strong experience managing websites and marketplaces (assortment, pricing, promotions, visibility, content, conversion, sales growth).

5. Experience 4:

• Must have hands-on experience across performance marketing, branding, social media, influencer, and content strategy.

6. Experience 5:

• Must have a proven track record managing revenue targets and marketing budgets, with a strong grasp of ROAS, CAC, AOV, LTV, conversion optimization, and retention.

7. International Experience:

• Must have international-market e-commerce experience (mandatory per client) - ideally GCC/Dubai, Australia, US, or Germany - alongside domestic expansion experience.

8. Team Management:

• Must have experience building and leading high-performing e-commerce/marketing teams.

9. Skill:

• Must have a strong commercial mindset - balancing growth, brand building, and profitability - with an entrepreneurial, ownership-driven approach.

10. Note:

• Office-based role in Pune (NIBM), 6 days/week, 10 AM-7 PM; must be open to relocating to Pune.

11. Preferred Company:

• Candidates from a brand / product-based e-commerce (D2C) companies are preferred.