Head - Growth & Performance Marketing - D2C/eCommerce/Quick Commerce

Role Objective

• To own and scale Brillare's digital revenue engine across D2C, e-commerce and quick commerce, driving profitable growth across multiple categories by building world-class performance marketing, growth analytics and category management capabilities.

• This role is effectively a CMO-in-the-making - responsible not just for marketing, but for revenue, unit economics, and customer lifetime value.

Key Responsibilities

• D2C, E-commerce & Quick Commerce Growth

Own revenue and growth across:

• Brillare.com

• Marketplaces (Amazon, Flipkart, Nykaa, etc.)

• Quick-commerce platforms

Drive:

• Customer acquisition

• Repeat purchase

• Basket size

• Category-wise growth

• Performance Marketing & Funnel Ownership

Own all digital acquisition channels:

• Meta

• Google

• Influencer

• Affiliates

• Marketplaces ads

Optimize:

• CAC

• ROAS

• Conversion rates

• Retention & LTV

• Category & Growth Strategy

Own category P&Ls for:

• Skincare

• Haircare

• Body care

• Decide:

• Which SKUs to scale

• Where to invest marketing spends

• How to win share of wallet

• Build & Lead the Growth Engine

Build a team across:

• Performance marketing

• Growth analytics

• Content & creatives

• Create real-time dashboards for:

• Channel performance

• SKU profitability

• Funnel metrics

• Cross-Functional Scaling

Work with:

• Sales (for omnichannel launches)

• Supply Chain (to avoid stock-outs)

• CEO Office (for growth planning)

• Ensure every growth push is:

• Profitable

• Scalable

• Data-backed

Ideal Candidate Profile

Experience & Background

5-7 years in:

• D2C brands

• E-commerce

• Consumer internet

• Strong hands-on exposure to:

• Performance marketing

• Growth funnels

• Marketplace scaling

• Quick-commerce