Head - Marketing - International School

INTERNATIONAL SCHOOL, AHMEDABADJob Purpose:

The Head of Marketing & Admissions will be responsible for strategizing and executing the school's marketing, branding, and admissions efforts while also contributing to school policymaking, stakeholder communication, and outreach initiatives. The role involves managing digital and offline marketing, enhancing alumni engagement, ensuring a strong presence for the school in India and internationally, and traveling as needed for admissions, partnerships, and promotional events.

This will be a centralized role and needs extensive traveling.

Key Responsibilities:Marketing & Branding:

• Lead the school's overall marketing and branding strategy in alignment with its mission and vision.

• Develop and execute marketing strategies to enhance the school's brand presence.

• Ensure brand consistency across all communications, events, and visual materials.

• Oversee digital marketing campaigns, including social media, SEO, and paid advertisements.

• Manage PR activities, including media relations, press releases, and school branding efforts.

• Keep the Leadership and Promoter informed of all marketing initiatives, performance, and outcomes.

• Draft and maintain Communication Policies, social media Policy, and Branding Guidelines to ensure uniformity and professionalism across all platforms.

• Regularly update and maintain the school website with the latest events, achievements, and admission information.

• Ensure the school reflects the festive spirit through thoughtful decorations, displays, and communication visuals.

• Design brochures, newsletters, and promotional materials to support marketing campaigns.

• Plan and execute social media marketing strategies on LinkedIn, Instagram, and Facebook.

• Organize and manage large-scale school events, including open houses, alumni meet, and graduation ceremonies.

• Serve as the brand custodian for all school events, both internal and external.

• Identify and pursue opportunities for awards and recognitions to strengthen the school's public profile.

Social Media Management:

• Oversee all official social media handles of the school across platforms.

• Ensure timely posting of content in alignment with the communication calendar.

• Track analytics and engagement metrics across platforms to assess performance and audience trends.

• Develop strategies to increase visibility, engagement, and follower growth for each channel.

• Monitor and report on viewership and engagement data to refine social media strategy and improve impact.

• Coordinate with designers and photographers to ensure creative alignment with brand tone and communication goals.

Website Management:

• Ensure regular updates are carried out on the school website to ensure accuracy, functionality, and alignment with the school's brand and communication objectives.

• Plan and revise the website layout, visuals, and content structure to keep the interface engaging and user-friendly.

• Ensure all content is current, including announcements, academic updates, and event highlights.

• Monitor website analytics to evaluate performance, identify popular landing pages, and address low-traffic or inactive pages.

• Upload and feature school events, student achievements, and activity updates to keep the website dynamic and relevant.

• Collaborate with IT and design teams to ensure technical performance, aesthetic appeal, and brand consistency across all pages.

Communication & Public Relations:

• Collaborate with leadership teams to formulate policies related to admissions, marketing, and alumni engagement.

• Draft communication for the Head of School for the parent community.

• Contribute to school policies regarding student engagement, public relations, and external partnerships.

• Oversee all internal and external communications with parents, partners, and the broader community.

• Review and approve written communication, presentations, and reports for tone, accuracy, and consistency.

• Act as a key liaison between school leadership, parents, and external stakeholders.

• Manage crisis communication and media relations, ensuring a positive image of the school.

Events Planning Execution:

• Plan, coordinate, and execute major school events including Annual Day, Opening and Closing Ceremonies, and other institutional celebrations.

• Lead planning and execution of key school events such as graduation ceremonies, school anniversaries, and marketing fairs.

• Invite dignitaries, create guest lists, and manage VIP relations.

• Ensure comprehensive media coverage and documentation for all key events.

• Lead event branding and visual direction, maintaining professional standards across all collaterals and displays.

• Oversee merchandising, including designing school jerseys, event memorabilia, and anniversary merchandise.

Admissions Management:

• Oversee the complete admissions process, from inquiries to enrollment confirmations.

• Track registration numbers and admissions data, set annual targets, and monitor conversion rates.

• Plan and execute Open House events for prospective families, ensuring meaningful engagement.

• Communicate proactively with the leadership team and interested parents regarding admission timelines and updates.

• Draft and review official admission forms, offer letters, and related documents.

• Ensure timely grading, review, and approval of entrance assessments, followed by prompt communication of offers.

• Work with the accounts team to track fee payments and Imprest account details.

• Maintain an up-to-date admissions database and status reports for regular Board review.

Strategic & Leadership Responsibilities:

• Develop marketing and admissions strategies that align with institutional goals and growth targets.

• Prepare and present performance, engagement, and admissions reports to leadership and the Board.

• Collaborate with internal teams to ensure cohesive communication and event execution.

• Drive initiatives that establish the School as a benchmark day school in the city and state.

• Promote a culture of professionalism, creativity, and brand alignment across all communication and outreach efforts.

Education Qualifications:

• Executive MBA in Marketing, Leadership & Strategy (Preferred).

Skills:

• Extensive experience in marketing, admissions, and policy making.

• Strong PR, communication, and interpersonal skills.

• Experience in event management, including large-scale school functions.

• Proven ability to manage digital marketing and social media campaigns.

• Familiarity with IB, IGCSE, and international school environments (preferred).

• Proficiency in Google Suite, MS Office, and marketing tools.

• Willingness to travel for marketing and admissions activities.

• Ability to work independently while collaborating with multiple stakeholders.

Experience:

• 10+ years of experience in marketing, admissions, and policy development within the education sector.

• Experience working in international schools with an understanding of global education trends.

Appointment Type: Permanent