Head of Brand Position

RTS is an enthusiast culture company that builds at the intersection of gaming, creators, and brands. From global live events to bespoke branded content, we exist to create meaningful connections between fans and the worlds they love. Our team brings deep expertise across partnership sales and marketing, talent management, event production, media, community building, and IP development.

About the Role

As the Head of Brand you will be responsible for defining, protecting, and elevating both the RTS and Evo brands. You will define how our brands exist to their customers, how partners and fans touch and feel them, and how their brand identities scale globally. For Evo, you will own, evolve, and manage its brand identity and guidelines both internally and externally helping it authentically grow into a year round, global entertainment property. For RTS, you will steward the brand identity for RTS as a parent company and across our client base, ensuring RTS maintains its positioning as a respected authority and thought leader in the creator economy.

The ideal candidate understands how to scale brands culturally, across international territories and multiple channels ensuring that as the spectacle and audience grow, the identity remains authentic to its roots and welcoming to new fans. You will lead a dedicated Creative Services team, collaborate with specialized brand consulting agencies, and serve as the companywide authority on brand approvals and third party IP licensing.

Reporting Structure:

You will report to the Head of Marketing.

Key Responsibilities:

Brand Strategy & Omnichannel Identity

• Work with executive leadership, the Evo product team, and key internal stakeholders to define, evolve, and execute the overall brand vision and guidelines for Evo and RTS

• Build Evo’s global brand structure, presence and hierarchy supporting how Evo’s touchpoints with its fans remains authentic to its grassroots culture while enabling the brand to appeal to new fans.

• Establish clear frameworks, brand playbooks and brand guidelines to support Evo’s expanding global footprint

• Design scalable and repeatable brand playbooks and style guides that elevate RTS’s position as a respected authority and thought leader within gaming, esports, and the creator economy,

• Work with external brand consulting agencies on strategic brand positioning, identity evolutions, and long term brand equity initiatives.

• Oversee brand usage and governance across the entire business, serving as the final authority on all internal and external brand applications.

Brand Licensing & IP Approvals

• Lead the internal licensing approval process for all third party intellectual property (IP) usage across RTS and Evo brand channels, working closely with major fighting game publishers (e.g., Capcom, Bandai Namco, Arc System Works, SNK) and brand partners.