Head of Creative Lab | Al- Futtaim Automotive

Overview of the role

Al-Futtaim Automotive is building a Creative Lab to shape how its digital experiences look, feel and perform across a diverse portfolio of automotive brands.

We are looking for a creative technology leader who can unite product design, generative AI, social-first content and experimentation. You will lead a multidisciplinary team delivering distinctive, accessible and measurable experiences across websites, apps, e-commerce, vehicle configurators, owners’ portals, WhatsApp, social media and employee-facing AI interfaces.

It is a hands-on leadership opportunity for someone who understands that great creative work must do more than look good. It must engage, convert, learn and improve.

What you will do

• Lead the Creative Lab: Build and develop a multidisciplinary team spanning product design, research, creative technology, generative AI, social content and creative analytics. Strengthen in-house capability while managing agency and creator partnerships.

• Build a multi-brand design system: Establish reusable components, design tokens and design-to-code standards that support distinctive English and Arabic experiences across web and mobile platforms.

• Scale generative AI production: Develop production-grade workflows for copy, imagery, video, voice and personalized creative. Maintain robust controls for human review, OEM approvals, intellectual property, product accuracy, data privacy and brand safety.

• Create social-first content: Use trends, social listening, creator partnerships and performance insights to produce culturally relevant content for platforms such as TikTok, Instagram Reels, Snapchat and YouTube Shorts.

• Deliver personalized experiences: Turn customer segments and real-time signals into relevant content and interfaces across websites, apps, WhatsApp, email and other digital channels.

• Make experimentation the default: Embed A/B and multivariate testing across interfaces, journeys and creative. Use evidence to improve conversion, engagement, usability, organic performance and cost efficiency.

• Champion research and accessibility: Establish continuous customer research and ensure priority experiences meet WCAG 2.2 AA, Arabic and right-to-left requirements.

SkillsWhat you will bring

• A Bachelor’s or master’s degree in human-Computer Interaction, Interaction Design, Digital Media, Creative Technology, Computer Science or a related discipline

• 12+ years of experience across UX/UI, product design and digital creative

• 5+ years leading multidisciplinary teams

• Proven ownership of a multi-brand or multi-product design system in production

• Experience scaling generative AI content pipelines, with measurable improvements in speed, cost or production capacity

• A track record of social-first content with strong organic performance

• Experience leading A/B or multivariate testing with measurable uplift

• Experience delivering personalization across customer segments or channels

• Strong knowledge of interaction design, customer research and accessibility

• Experience designing and producing content for English and Arabic audiences

• A portfolio linking creative decisions to customers, commercial or performance outcomes

Experience in automotive, e-commerce, consumer technology, media or telecommunications is preferred. GCC experience would be advantageous.

Technical capabilities

Your technical experience should include several of the following:

• Design systems, Figma, design tokens and Storybook

• LLMs, diffusion models, generative image, video, voice and avatar workflows

• Social listening, creator content, video production, and hook and retention analysis

• Personalization and dynamic creative optimization

• A/B and multivariate testing, statistical power and behavioral analytics

• Usability research, WCAG 2.2, RTL design and Arabic typography

• Motion design, conversational design or real-time 3D visualization

What success will look like

• Distinctive and consistent experiences across the automotive brand portfolio

• Improved customer usability, engagement and conversion

• Faster and more cost-effective content production through generative AI

• Stronger organic performance from social-first content

• Increased adoption of reusable design-system components

• More relevant, personalized customer experiences

• Creative and interface decisions supported by controlled experimentation

• Accessible experiences with strong Arabic and right-to-left parity

• Robust brand-safety, intellectual-property and product-accuracy controls