Head of (Customer) Growth
- Compensation
- Not disclosed
- Location
- Cape Town, Western Cape, South Africa
- Work setup
- Not specified
- Seniority
- C level
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Not specified
- Posted
Skills
Must have
- A bachelor's degree in Business Management, Marketing, Communications or a related field.
- 7+ years' marketing or growth experience, including at least 3 years leading multi functional teams in fast paced, high growth digital environments.
- Proven experience in on demand, e-commerce or tech ecosystems (restaurant delivery, grocery, retail marketplaces or FMCG preferred).
- Exposure to subscription based models or loyalty programmes.
- Familiarity with app based revenue strategies, including gamification, personalisation or partnerships, will be advantageous.
Full description
Head of Customer Growth
Location: Cape Town
Our client, a fast growing on demand delivery business that forms part of one of South Africa's leading e-commerce groups, is looking for a highly talented Head of Customer Growth to join their team in Cape Town.
This is a young, dynamic, hyper growth business looking for smart, creative and hard working people with integrity. It is an opportunity to work at genuine scale, engaging millions of customers, alongside some of the strongest talent in the industry. The wider group has a strong culture of promoting from within, offering real room for career growth across its portfolio of businesses.
The role reports to the Chief Marketing Officer.
About the Role
The Head of Customer Growth will play a vital role in driving customer acquisition, activation, engagement and retention for an on demand delivery platform that connects users to a wide range of merchants. Reporting directly to the CMO, you will lead a cross functional team spanning Paid Media, CRM and growth analytics to deliver innovative strategies that increase platform traffic, activate non habituated users and maximise customer lifetime value. A strong focus on data driven decision making and lifecycle optimisation will be essential to achieving measurable customer growth outcomes.
Purpose of the Role
To design and execute end to end growth strategies that target and convert non habituated customers into loyal, active users while reactivating lapsed customers. By leading the Paid Media and CRM teams, this role will ensure quality customer traffic and engagement, driving higher order volumes and overall platform growth. The Head of Customer Growth will focus on delivering seamless cross channel initiatives that align with the business's strategic objectives, while optimising investment to ensure sustainable growth.
Key Responsibilities
Growth Strategy and Planning
- Design and execute the growth roadmap, focusing on acquisition, reactivation and retention strategies.
- Develop a comprehensive plan to drive non habituated customers to transact and convert them into loyal, active users.
- Own the full customer activation lifecycle, from app installs to habituation, ensuring measurable outcomes.
- Establish KPIs to evaluate traffic, acquisition channels, habituation success and order growth.
Leadership and Team Management
- Oversee, mentor and develop high performing teams, including Paid Media (strategy and execution of campaigns to drive efficient and scalable customer acquisition) and CRM (managing communications such as email and notifications to drive reactivation, retention and habituation).
- Foster a culture of data driven experimentation and performance optimisation.