Head of Digital Marketing, Cambodia & Myanmar (C&M) Hub

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

What are we looking for?

We are looking for a Head, Digital Marketing, Cambodia & Myanmar (C&M) Hub, to manage Prudential Cambodia & Myanmar’s digital channels, digital campaigns, performance marketing, marketing technology initiatives, and digital performance tracking; ensuring digital activities are aligned with business priorities, brand direction, customer needs and sales growth objectives.

What are we expecting from this role?

• Develop and oversee Cambodia & Myanmar wide digital marketing strategies across owned, paid, and social channels to support brand awareness, customer engagement, lead generation, and business growth.
• Manage and optimize Prudential’s digital touchpoints, including websites, social media platforms, search, email, messaging channels, digital tools, and other emerging digital platforms.
• Lead the planning, execution, monitoring, and optimization of digital marketing campaigns across brand, customer, product, agency recruitment, and retention related marketing initiatives.
• Drive digital lead generation initiatives for customers, agents, and distribution partners; working closely with Sales & Distribution, Product, Customer, IT and Operations teams to improve lead quality, lead nurturing, and conversion across the funnel.
• Track and analyze digital campaign performance using relevant KPIs such as reach, engagement, traffic, leads, conversion and customer journey performance: providing clear insights and recommendations for improvement.
• Support the development and adoption of digital tools such as digital calculators, chatbot, PRUServices, Telegram bot, CEP and other digital solutions that make customer journey easier and more convenient.
• Work closely with Brand, Product & Channel, and Creative teams to ensure digital content is customer-centric, engaging, and brand-aligned, and relevant to different markets and customer segments.
• Lead and guide the digital marketing team across Cambodia & Myanmar, ensuring clear priorities, strong execution discipline, performance ownership and continuous capability building.
• Act as the Cambodia & Myanmar digital marketing lead and key liaison with Group and regional stakeholders on digital marketing performance, data insights, and capabilities. Ensure robust performance measurement, governance, compliance, and reporting standards across all digital initiatives while managing strategic agency, media, and technology partnerships.

Who are we looking for?

• Minimum 5-8 years of experience in digital marketing, performance marketing, social media, digital campaign management, or related marketing roles.
• Relevant certifications in Google Ads, Google Analytics, Meta Business Suite, SEO/SEM, HubSpot, marketing automation, social media marketing, or digital media planning are preferred.
• Strong strategic thinking with the ability to translate business goals into clear digital marketing plans.
• Understanding of customer behavior, digital journeys, content engagement, and online conversion funnels.
• Good leadership skills with the ability to guide, coach, and develop team members across different markets.
• Ability to work with a globally distributed cross functional team· An innovative thinker who is positive, proactive and readily embraces change.
• Strong understanding of Business Intelligence concepts and best practices, with an understanding of its strategic importance to organizations.
• Creative and customer-focused mindset with the ability to balance brand, business, customer, and channel needs.
• Strong knowledge of digital marketing channels, including social media, paid media, SEO, SEM, display advertising, email marketing, website, content marketing, and messaging platforms.
• Strong understanding of digital campaign planning, media buying, audience targeting, retargeting, lead generation, lead nurturing, and conversion optimization.
• Hands-on knowledge of analytics and reporting tools such as Google Analytics, Meta Business Suite, Google Ads, social media analytics, dashboard tools, or similar platforms.
• Familiarity with website management, content management systems, landing page optimization, customer journey tracking, and digital UX/CX principles.
• Understanding of marketing automation, CRM, customer engagement platforms, chatbot, Telegram/Viber or messaging-based customer engagement tools is an advantage.
• Ability to interpret digital performance metrics such as reach, impressions, engagement, CTR, CPC, CPL, conversion rate, website traffic, bounce rate, lead quality, and ROI.
• Knowledge of SEO/SEM best practices and online searchability improvement.
• Good understanding of data privacy, consent management, digital governance, brand safety, and regulatory considerations in digital marketing.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.