Head of Growth - Germany
- Compensation
- Not disclosed
- Location
- Berlin
- Work setup
- Hybrid
- Seniority
- C level
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- Budget Ownership: 2+ years leading strategic growth with direct ownership of a mid-seven-figure (€) German acquisition budget within the D2C space, ideally subscription-focused.
- Omnichannel Expertise: Deep hands-on and strategic expertise across paid digital/performance marketing and non-digital marketing channels, with a proven track record of building new acquisition channe
- Team Leadership: 2+ years of experience leading, structuring, and managing a team and agency partners.
- Advanced Analytics: Strong proficiency in data analytics to drive channel optimisation & diversification.
- Product & Conversion: Good grasp of digital product and CRO within the broader marketing ecosystem. You will not own this, but be a key stakeholder to them to improve our digital product & CRO.
- Matrix Management: Proven ability to manage relationships across localized country teams and global functional units.
- Languages: Native/C2 German and fluent business English.
Full description
Fresh Food, Happy Dogs.
We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered directly to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.
We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.
🐾 The job:
- Leadership Team: Play a key role in building a >€100mn business/market as part of the German leadership team, together with Brand, Direct Sales, People & Country Management.
- Drive Market Growth: Take full ownership of our German acquisition budget, channel mix, and growth strategy. Work hand in hand with our Brand Manager to scale our acquisition channels even further & drive channel diversification.
- Lead & Mentor: Direct and empower a team of 3+ channel specialists across performance marketing, influencer marketing & ambassador marketing, as well as agency partners to maximize performance and delivery.
- Strategic Leadership: Partner directly with the Country Director on forecasting, budgeting, and long-term expansion plans, e.g. into new markets or channels.
- Commercial Optimization: Be responsible for improving payback periods through channel diversification & lowering CPAs, as well as increasing LTVs through a strong focus on retention initiatives.
- Reporting & Insights: Own performance reporting and clear stakeholder communication across all organizational levels.
- Cross-Functional Alignment: Work seamlessly with global Product, CRM, Brand, and Executive stakeholders.
👀 What we're looking for:
- Budget Ownership: 2+ years leading strategic growth with direct ownership of a mid-seven-figure (€) German acquisition budget within the D2C space, ideally subscription-focused.
- Omnichannel Expertise: Deep hands-on and strategic expertise across paid digital/performance marketing and non-digital marketing channels, with a proven track record of building new acquisition channels from scratch.