Head of Growth
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- C level
- Employment
- Not specified
- Experience
- 12+ years
- Category
- Not specified
- Posted
Skills
Must have
- 8–12+ years in growth and/or marketing leadership at a PLG SaaS, design tool, creative platform, or developer product — with a clear portfolio of user growth you owned
- Proven experience building and leading a multi-disciplinary marketing / growth team (not just managing agencies)
- Deep fluency in user metrics: registration, activation, retention, MAU — and the habit of tying every channel to those numbers
- Hands-on enough to read analytics, kill a bad campaign, and rewrite a landing page brief yourself
- Strong writer and operator: positioning, GTM plans, and weekly plans that teams can execute
- Comfortable working with product and engineering as a peer; you can push on activation without waiting for perfect decks
- Experience with organic-led growth (SEO, content, community) and paid — and knowing when to turn paid off
Full description
About LottieFiles
LottieFiles is the platform for motion on the web and in apps. Millions of designers and developers use Lottie and dotLottie to create, customize, and ship lightweight vector animation. We build the tools, formats, players, and developer surfaces that make that happen — and we’re growing the next wave of users through product-led growth, not brand theater.
Preferred: overlapping Asia / Europe hours
Role Summary
We’re hiring a Head of Growth to own how LottieFiles acquires, activates, and retains users — and to build the marketing and growth team that can run that system.
This is not a brand-only Head of Marketing seat, and it’s not a sales leadership seat. You own the user side of the business: registered users, MAU, activation, and the full marketing stack that feeds it (organic, product marketing, lifecycle, community, developer marketing, paid). You’ll sit with leadership on positioning and bets, then turn those into a team, a weekly operating rhythm, and numbers that move.
You’ll inherit a working marketing org and a clear mandate: make growth a system, hire the gaps, kill channels that don’t work, and scale usage on the products that bring the next wave of users — including AI-assisted motion, agent workflows, and developer tools.
If you’ve built PLG growth at a design, creative, or developer tool — and you care more about first success than vanity traffic — this is the seat.
What you’ll do
Growth ownership
- Own the company growth number: registered users, MAU, activation (first success), and the channel mix that drives them
- Set the weekly operating rhythm: what ships, what gets killed, what gets measured
- Build and maintain a single growth dashboard leadership trusts — regs, MAU, funnel steps, organic vs paid, cohort quality
- Decide where to put budget and people: organic, SEO/AEO, paid, community, lifecycle, and developer surfaces
- Protect existing acquisition engines (library / organic) while standing up the next ones
Marketing leadership
- Own positioning and narrative across Creator, developer products, and platform — one company story, not competing campaigns
- Lead product marketing and launch motions with Product and Engineering so releases land on first success, not catalog tours
- Own paid and organic acquisition as one system; hold agencies and internal owners to efficiency, not spend vanity
- Own lifecycle, email, and in-product growth loops with Product