Head of Growth & Marketing — B2B SaaS

Location: Remote

Employment: Full-Time

Experience: 7–10+ Years

Industry: B2B SaaS / Enterprise Technology

Reports To: CEO / CPO / CTO

We are looking for a hands-on Head of Growth & Marketing to take complete ownership of our digital marketing, website, content, SEO, social media, brand positioning and inbound demand-generation engine.

This is not a traditional corporate marketing or communications role.

We need a player-coach who can develop the strategy, manage the marketing team, challenge mediocre work, understand our products deeply and ensure that everything we publish contributes toward building authority, generating qualified traffic and ultimately creating sales opportunities.

Our Product team will provide technical and product knowledge.

Marketing must own how that knowledge is converted into messaging, content, campaigns, website experiences and demand generation.

The ultimate objective is simple:

Build a world-class B2B technology brand and turn our digital presence into a predictable source of qualified leads and pipeline.1. Website & Conversion Ownership

You will take complete marketing ownership of our websites.

You will be responsible for:

• Website positioning and messaging

• Information architecture

• Homepage and product-page strategy

• Landing pages

• Calls-to-action

• Demo conversion journeys

• Case studies and customer proof

• Industry/use-case pages

• Competitor/comparison pages

• SEO structure

• Conversion Rate Optimization (CRO)

• Lead forms and lead capture

• Website analytics

• Continuous A/B testing and improvement

The website should not simply explain who we are.

It must generate qualified opportunities.

You must be comfortable reviewing a website and identifying why visitors are not converting and what needs to change.

2) Content & Editorial Ownership

You will own the complete content engine.

You will manage our content writers and ensure everything published meets high standards for:

• Technical accuracy

• Originality

• Research

• Readability

• SEO

• Brand positioning

• Thought leadership

• Commercial relevance

• Conversion potential

Content will include:

• Long-form articles

• Product content

• Industry insights

• Case studies

• Customer stories

• Whitepapers

• Reports

• Comparison pages

• Solution pages

• LinkedIn content

• Video scripts

• Email campaigns

• Sales-support content

Product teams should provide technical knowledge and validation.

Marketing will own research, storytelling, positioning, writing, optimization, publication and distribution.3) SEO , GEO & Organic Growth

You will build our organic acquisition engine across traditional and AI-driven search.

Responsibilities include:

• SEO strategy

• Keyword research

• Topic clusters

• Technical SEO

• On-page SEO

• Backlink strategy

• Competitor keyword analysis

• Content gap analysis

• Search rankings

• Domain authority

• Google Search Console

• Google Analytics

• AI Search / Generative Engine Optimization (GEO)

• Answer Engine Optimization (AEO)

• Visibility across AI-assisted search platforms

We expect marketing decisions to be driven by data rather than assumptions.

4) Social Media and Brand Authority

Take strategic ownership of our company social channels.

Develop a clear content strategy covering:

• Thought leadership

• Product education

• Customer success

• Industry insights

• Research

• Product launches

• Events

• Partnerships

• Employer branding

• Founder/executive content

We are not interested in posting simply to maintain activity.

Every channel must have a defined audience, purpose and measurable objective.

5) Demand Generation

Build marketing programs that generate qualified B2B opportunities.

This includes:

• Organic inbound

• Landing-page campaigns

• Google Ads

• LinkedIn campaigns

• Retargeting

• Email nurturing

• Lead magnets

• Webinars

• Reports and research

• Product campaigns

• Account-based campaigns

• Partner campaigns

You will work closely with Sales to understand whether marketing-generated leads are actually converting into meaningful conversations.

• Marketing --> CRM --- > Funnel

You must understand the complete customer acquisition journey:

Traffic → Visitor → Lead → MQL → Qualified Lead → Demo → Opportunity → Customer → ARR

You will work closely with our Sales and SDR teams to establish attribution and understand:

• Where leads originate

• Which campaigns generate qualified leads

• Which content generates opportunities

• Cost per lead

• Cost per qualified opportunity

• Demo conversion rates

• Marketing-attributed pipeline

• Marketing-attributed revenue

Experience working with CRM and marketing automation platforms such as Zoho, HubSpot or equivalent is essential.

7) Product Marketing

Develop clear positioning for complex B2B technology products.

You should be able to convert technical features into:

Customer Problem → Business Value → Differentiator → Evidence → CTA

You will work with Product Managers to understand new capabilities but must independently determine how those capabilities should be communicated to the market.

Responsibilities include:

• Product positioning

• Messaging frameworks

• ICP development

• Buyer personas

• Competitive positioning

• Product launches

• Sales enablement

• Battlecards

• Industry positioning

• Use cases

8) Team Leadership

You will manage and develop a multidisciplinary marketing team that may include:

• Technical Content Writers

• SEO Specialists

• Web/CRO Specialists

• Graphic Designers

• Video/Motion Designers

• Performance Marketers

• Freelancers

• Agencies

You are responsible for quality control.

Nothing should be published simply because somebody completed a task.

You should be comfortable rejecting weak work, providing specific feedback and improving the team's standards.

Candidates should have:

• 7+ years of marketing experience

• Strong experience in B2B SaaS or enterprise technology

• Experience leading digital/growth marketing

• Proven website ownership

• Strong understanding of SEO

• Strong understanding of content marketing

• Experience generating inbound B2B leads

• Experience managing writers/designers/digital teams

• Strong understanding of conversion optimization

• Experience with analytics and attribution

• Experience working alongside Product and Sales teams

• Excellent written and spoken English

• Strong understanding of B2B buyer journeys

• Experience with CRM and marketing automation

Experience marketing complex enterprise software is highly desirable.

DON'T WANT

This position is probably not suitable if your experience is primarily:

• Corporate communications

• PR

• Events

• Offline marketing

• Social-media posting

• Influencer marketing

• Consumer/e-commerce marketing

We need someone who understands how to build a B2B SaaS demand-generation engine.

First 30 Days

Understand our products, customers, competitors, sales funnel and positioning.

Audit:

• Websites

• SEO

• Content

• Social media

• Analytics

• CRM attribution

• Conversion journeys

• Competitors

Deliver a prioritized marketing improvement plan.

Days 31–60

Begin restructuring:

• Website messaging

• SEO architecture

• Content calendar

• Social strategy

• Landing pages

• Conversion funnels

• Reporting dashboards

• Marketing processes

Establish clear responsibilities between Product, Marketing and Sales.

Days 61–90

Launch the new growth engine.

We should begin seeing measurable improvement in:

• Organic visibility

• Relevant website traffic

• Conversion rates

• Lead generation

• Qualified demos

• Marketing-attributed pipeline

Performance will be measured primarily through commercial outcomes.

Key metrics include:

Growth Metrics

• Organic traffic growth

• Search visibility

• High-intent keyword rankings

• Website conversion rate

Demand Metrics

• Marketing Qualified Leads

• Sales Qualified Leads

• Qualified demos generated

• Cost per qualified lead

Pipeline Metrics

• Marketing-generated opportunities

• Marketing-attributed pipeline

• Marketing-attributed ARR/revenue

Content Metrics

• Organic traffic generated by content

• Leads generated by content

• Conversion performance

• Search/AI visibility

Vanity metrics such as followers, impressions and number of posts will not be treated as primary measures of success.

You should be equally comfortable:

• Discussing positioning with the CEO

• Challenging website messaging

• Editing weak content

• Reviewing SEO data

• Briefing a designer

• Working with Product Managers

• Reviewing Google Analytics

• Understanding CRM pipeline

• Discussing lead quality with Sales

• Building a quarterly marketing plan

You don't need to personally execute everything.

But you must understand each discipline well enough to know what excellent work looks like. Most importantly, we want someone who thinks commercially.

The question behind every marketing activity should be:

“How does this help us create awareness, trust, qualified demand, pipeline or revenue?”