Head of GTM
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- C level
- Employment
- Full time
- Experience
- 8+ years
- Category
- Not specified
- Posted
Skills
Must have
- Minimum 8+ years of experience in GTM, Growth, Revenue Operations, Demand Generation, or related leadership positions.
- Demonstrated experience leading GTM strategies for service-based companies, such as digital media agencies, performance marketing agencies, consulting firms, or professional services businesses.
- Proven responsibility for revenue targets, pipeline generation, or P&L performance.
- Strong experience in B2B demand generation, market positioning, and customer acquisition.
- Hands-on experience building or managing owned media programs, including newsletters, podcasts, or thought leadership.
- Strong knowledge of CRM systems, revenue analytics, attribution, and forecasting.
- Proven experience personally building and implementing AI-powered automations or agents in real business environments.
- Ability to demonstrate previous AI projects, including workflows, business applications, and measurable results.
- Experience leading teams, building processes, and scaling commercial operations.
- Advanced professional English communication skills.
- Availability to work during U.S. Eastern Time business hours and travel occasionally to the United States.
Nice to have
- Experience in iGaming, sports betting, prediction markets, AdTech, or performance marketing.
- Background in digital media agencies or consulting businesses serving B2B clients.
- Experience with media attribution, creator-driven marketing, and performance-based acquisition.
- Experience developing new market categories or industry thought leadership.
- Experience working directly with founders, CEOs, or senior revenue executives.
Full description
★ PLEASE SUBMIT YOUR CV IN ENGLISH ★Head of GTM
Location: Remote – Latin America
Work Arrangement: Fully Remote
Employment Type: Full-Time
Industry: Digital Media / Performance Marketing / iGaming / Marketing Technology Compensation: $6,000 USD/month
Experience: 8+ Years in GTM, Revenue, or Growth Leadership
Schedule: Monday–Friday | U.S. Eastern Time (ET) Business Hours
English Proficiency: Advanced Professional English Required
Travel: Occasional travel to the United States
About the Company
Our client is a U.S.-based company operating at the intersection of digital media, performance marketing, marketing technology, and competitive entertainment.
The company provides marketing and customer acquisition services to businesses in sports betting, iGaming, and prediction markets, combining data analytics, attribution technology, media buying, and creator-driven distribution.
As the business grows, it is focused on strengthening its market positioning, building a scalable revenue engine, and leveraging AI-powered systems to accelerate commercial growth.
About the Role
We are seeking a strategic, hands-on Head of Go-to-Market (GTM) to lead the company's growth strategy, demand generation, and revenue operations.
Working closely with executive leadership, you will connect market positioning, pipeline generation, brand strategy, revenue operations, and AI automation into a unified GTM system.
A key priority is developing a strong top-of-funnel acquisition engine through owned media, newsletters, podcasts, thought leadership, and strategic content.
We are specifically looking for someone with experience leading GTM for service-based businesses, such as digital media agencies, performance marketing agencies, consulting firms, or similar professional services organizations.
This is not a traditional SaaS GTM position. The ideal candidate understands how to position, market, and sell services, generate qualified B2B opportunities, and build scalable commercial systems.
Why This Opportunity?
- Own the GTM strategy of a growing U.S.-based services business.
- Work directly with executive leadership on revenue growth and market positioning.
- Build demand generation and owned media programs from the ground up.
- Implement AI-powered systems with measurable commercial impact.
- Shape the processes, technology, and team structure supporting future growth.
What You'll DoGTM Strategy & Revenue Growth
- Develop and execute GTM strategies specifically for service-based B2B businesses.
- Define target segments, positioning, value propositions, and acquisition opportunities.