Head of Marketing & CVC

Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit www.shift4.com.

About Global Blue:

Global Blue by Shift4 is the industry leader in Tax Free Shopping solutions, simplifying the tax refund process for international travelers and driving revenue for retailers through a fully integrated commerce experience. As a business partner for the shopping journey, we seamlessly connect shoppers and brands worldwide, powering over 40 million transactions each year. For more information, please visit and .

The Head of Marketing & CVC drives revenue growth by leading the commercial success of the Marketing portfolio through direct sales, strategic partnerships, and a consulting led approach to customer value creation. The role works in close collaboration with Sales and Product teams to deliver impactful campaigns, enable frontline teams, and continuously evolve offerings based on market and customer insights. With end to end ownership of budgets, tools, brand governance, and communications, the position ensures strong market execution, scalable growth, and consistent brand impact

Responsibilities
Drive revenue growth through the direct sales and promotion of the GB Marketing portfolio (Digital, Print, Consulting, Brand Visibility), with shared accountability for turnover targets and performance tracking
Partner closely with Sales by coaching teams, leading joint customer engagements, and directly managing key marketing clients and priority accounts using a consulting‑led value creation approach
Develop and execute standard and ad‑hoc digital campaigns, and manage media and print distribution channels in collaboration with central Media teams
Build, manage, and expand strategic partnerships (e.g. shopping malls, associations, tourism and hospitality ecosystems) to unlock new commercial opportunities
Manage marketing tools, including the marketing products booking platform, and oversee marketing products, advertising, and promotion budgets with clear governance and reporting
Conduct competitive benchmarking and market analysis to inform positioning, offer development, and go‑to‑market strategies
Ensure brand guideline consistency across all communications and oversee in‑store sales material updates.
Enable Sales and Refunding teams with high‑impact sales decks, training programs, and locally adapted tools, thereby maintaining a consistent training strategy and actively monitoring the marketing offer in market.
Proactively lead internal and external communication plans and maintain continuous feedback loops with Product teams to support ongoing improvement and innovation
Main KPI’s
Marketing products turnover
Value and volume of new marketing product deals signed
Adherence to corporate standards with no identified deviations
Coverage and performance of digital communications, including number of campaigns, emails sent, open and click‑through rates, and quality and impact of written communications
PR effectiveness measured through media coverage, media impressions, and event or activation attendance
Number and quality of CVC cases delivered for key customers

Skills & Competencies
Strong team player with experience working in international and cross‑cultural environments, ideally with first leadership experience
Solid business intelligence skills with advanced Excel proficiency and strong analytical capabilities
Strong knowledge of CRM systems, including lead acquisition, nurturing, email marketing, and loyalty programs
Excellent presentation skills with the ability to convey complex ideas clearly and persuasively
Strong consultative selling skills focused on understanding customer needs and delivering value‑driven solutions
Native fluency in German and full professional proficiency in English required
Ability to transform data into actionable insights and compelling narratives

Qualifications and education requirements
University degree in Marketing, Business or a similar relevant field or comparable technical qualification
Minimum of 5 years of proven success in selling marketing products, ideally within a digital, media, or publishing agency environment, or in marketing consulting
Strong experience collaborating with and managing external partners and vendors mandatory
Strong hands‑on experience with online media and digital marketing solutions of advantage
Strong experience collaborating with and managing external partners and vendors mandatory
Demonstrated experience working effectively within a matrix organization of advantage
This role requires a minimum of two days per week working from the Düsseldorf office.

Together, we go further:
At Global Blue, great work happens when talented people come together in a supportive and inspiring environment. Here’s what you can expect:
A role in a fast-growing, international company
Opportunities for professional development and career growth
A multicultural workplace, collaborating with colleagues worldwide
Inspiring team members and a dynamic, forward-thinking culture
A range of employee benefits, including:
Employee referral program
Team-building activities and events
Annual Christmas Party and more

We foster career growth through internal mobility, embrace an Agile Working Model, and prioritise work-life balance. Committed to sustainability, we focus on creating positive impacts for employees, clients, and communities. Guided by our 5 Ways of Working, we value client satisfaction, collaboration, innovation, and shared success.

Submit applications only through official Global Blue channels.We do not use any third-party services or platforms for recruitment.
Always verify emails or LinkedIn messages.Ensure communications come from official @globalblue.com addresses or certified Global Blue recruiters/employees.
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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.